Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
We are now seeing reporting as early as four hours ago!
In this live webinar, take away data and tips and use them to boost your campaign performance.
The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.
Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption.
Plus, ads proliferate in Amazon search results as ad prices surge.
If you're missing data, make sure to inform your clients and update your reporting to reflect the glitch.
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines.
Plus why you should pause your ads (for science)
Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.
Plus, Reddit makes good on its advertising features promise
The new Display campaign type will have the same controls that standard Display campaigns currently offer.
Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.
How we began cleaning up canonical tags after the MarTech site consolidation migration.
Share of search can reveal the truth.
Plus, the conundrum of in-house career progression
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.
Plus, Q&A about ETAs and RSAs
When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]
Here’s a mind-blowing statistic: a whopping 3.5 billion Google searches are made every single day! That’s one of the reasons Google Ads (formerly referred to as Google Adwords) is considered one of the best advertising options available. Not convinced? Consider this: for every $1 spent on Google Ads, the average return is $2! That’s an […]
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
Paid Search refers to ads placed in search engines above ‘organic’ (ie non-paid for) search results. Most search engines add in these ads, and these are how search engines make money. On Google people can use Google Ads in order to advertise on specific keywords. Google has repeatedly assured people that their search and ads […]
Plus, is pinning the solution to control RSAs?
The Google News app changes have about a week more to go.
Plus the latest PPC coverage from SMX Convert
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
This is the latest move that Google is making to push automation through their ad products.
Plus, four tools to check for your title changes in SERPs
The data won't be replaced or backfilled, as we hoped for.
"This just changes the displayed titles, it doesn't change ranking or takes [sic] anything different into account," he elaborated.
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
Plus, submit a pitch to speak at SMX Next
How next-gen SEO automation addresses the roadblock of scaling execution
Plus, the latest trends in local search: personalization and depth of content
Plus, tactics for content resilience in a dynamic search landscape.
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.