How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
Topic: Google
Messy SEO Part 3: How to find cached images and improve user experience
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.
The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Podcast knowledge panels go live in Google Search
Many podcasters are noticing that searching for their podcast show's name shows a new knowledge panel in Google Search.
Google rolling out continuous scroll on mobile
This is gradually rolling out today for most English searches on mobile in the U.S.
Search results, but without the search results page; Thursday’s daily brief
Plus, leaked documents suggest Amazon is abusing its position in India.
Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page
FastTap Search is a reimagining of the search results that’s only possible because Neeva doesn’t rely on ad revenue.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
NerdWallet blames Google ranking issues in S-1 filing
This shows the importance of traffic diversification for both small and large companies.
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads
The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.
Peter Norvig is stepping back from Google after 20 years
He is joining Stanford's Human-Centered AI Institute as a Distinguished Education Fellow.
Google Search Console testing tools to match URL Inspection tool
The AMP, Mobile Friendly, and Rich Results testing tools will "align" with the URL Inspection tool, said Google.
Google publishes new help documents on controlling titles and descriptions in search
Plus, Google has introduced a new term, "title link," for the title of a search result on Google Search.
Google takes stand against climate change deniers with new ads and monetization policy
Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change.
Google AdSense moves to a first-price auction model
By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.
Built on GA4, Google announces the new Analytics 360
New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content marketing.
Google Search Console adds new rich results status reports errors
Here are some details for the rich result reports from Google to help you perform better in the search results.
Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
Plus, October 8 is the Diversity Award nomination deadline
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In total, 84% of the 87 respondents said “yes,” they would like this feature.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Chrome tests Google side search in the browser
Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.
Google pushes back FLoC testing to Q1 2022
Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.
What do new pans have to do with attribution?; Friday’s daily brief
Plus, new reporting in Google Ads and new Yelp attributes
5 ways to maximize your Google Search ad spend performance
Learn use cases and cutting-edge tactics to improve your spend efficiency.
Google Ads launches new budget report
The report shows daily spend, monthly spending limit, monthly spend forecast, cost to date and budget changes you’ve made that particular month.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google Search Console products enhancements report gains more granular errors
Starting September 29th, you may see changes in your products rich results enhancements report in Search Console.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
Fancy like????… why brands should pay attention to TikTok
Plus, Microsoft’s new credit card ads
Yelp adds virtual restaurant attribute to help reduce customer confusion
The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Google Ads announces machine learning-based data-driven attribution models in new privacy landscape
In the wake of losing data to FLoC, Google's new DDA solution seems to offer more attribution options even for smaller accounts
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising