The 2 new factors you should be optimizing in PPC
Learn the factors that are more important than ever to optimize for automated PPC.
Topic: Google
Google July 2021 core update is finished rolling out
After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Google now does soft 404 detection by device type
This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.
Why brands should care about inclusion in marketing; Friday’s daily brief
Plus, Merchant Center guidelines change in August -- for the advertiser's benefit
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Why it’s important to educate your friends and family about search; Thursday’s daily brief
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
Google’s July 2021 core update rolled out quickly; here is what the data providers saw
While the June core update took a while to start rolling out, the July core update hit hard and fast.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
Google on how it ranks search results and prevents obvious spam
Don't focus on one or two specific signals, make your site is better overall says Google.
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Google July 2021 core update rolling out now
This update is the second part of the June 2021 core update.
So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief
And, 51% of local marketers say their business will hire more SEO staff this year.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
It can take hours to weeks for new content to be indexed, says Google
Quality is one of the more important aspects of getting Google to index and rank your pages quickly.
Financial services advertisers in the UK must meet Google verification requirements by August 2021
ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension.
Google’s help guide on redirects and Google Search updated
This document has been updated to show you how various forms of redirects impact your site's performance in Google Search.
In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds
The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.
Advertisers will lose the ability to create new BMM keywords in late July
Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
Part two of Google Search spam update on June 28 rolling out
This update impacts both web and image results and is a global update.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
The official guide to how these server related issues or responses impact your Google Search performance.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Google Search notice warns searchers when results are new and possibly unreliable
The warning indicates when Google knows when its search results may not show the best quality.
Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at Chrome.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Core Web Vitals: Google is not backing down in the fight against the slow web
Core Web Vitals fixes and industry-specific benchmarks
Google Search releases spam update on June 23
If you notice ranking changes today, it might be related to Google's spam fighting efforts.
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
Google top stories carousel now showing non-AMP listings
Are you noticing your non-AMP pages showing up in this spot now?
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder.
Ads Creative Studio will consolidate Google’s various creative advertising tools
The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.
Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS