Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
Topic: Google
Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
Google limits FAQ rich results to a maximum of two per snippet
You will now see fewer FAQ drop downs in the Google search results.
Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the keynote
Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
New research shows Google serves almost half of all ad traffic on fake news sites
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there's a chance that ads could be showing up next to fake news online.
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Google tests article carousel for some author knowledge panels
A new beta feature that highlights articles from journalists.
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
Google My Business performance report adding driving direction requests and website visits
This is slowly rolling out, you might not see it show up yet in your Google My Business account.
Google page experience update now slowly rolling out
Top stories will stop using AMP as an eligibility factor starting Thursday.
Google June 2021 core update finished rolling out June 12th
This was a ten day rollout, and it might be a good time to check to see how you were impacted by this update.
SMX Advanced starts today; Tuesday’s daily brief
Plus, why you should prepare for Prime Day even if you’re not an Amazon merchant.
Google Search Console Insights is now available to all
A year after launching the limited beta, you can now access this new set of reports.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
How to show the business value of your SEO proposal
Forecasting SEO performance is still a thorny subject in the industry.
Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Advertisers will be able to create new TrueView for action ads until September 30, 2021.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Google demotes libelous content in search through its predatory sites algorithms
Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples' reputations.
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
Google released Google Ads API version 8.0
This is an upgrade from version 7.0 which was released on April 28, 2021, six-weeks ago.
Google to release new Partner badge for those already meeting Feb 2022 requirements
Google has resources and training available to help Partners meet the new requirements.
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
Google drops the auction from its search choice screen
Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
Google’s June 2021 core update was slow to roll out; here is what the data providers saw
This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Unusual start to a Google core update, don’t you think?; Monday’s daily brief
Plus, Moz is sold to iContact
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
Google announces its own version of App Tracking Transparency
When users opt out, advertisers “will receive a string of zeros in place of the identifier.”
Changes for crypto advertising and Twitter gets Fleet Ads; Friday’s daily brief
Plus, come work for Search Engine Land and MarTech
Google removes short names from business profiles, adds new label to local listings and tests new local card
Google is always busy with new features, changes and updates to its local search product.
Google Ads updates cryptocurrency ad policies
The new certification application form goes live on July 8.
What could possibly be better than one Google core update?; Thursday’s daily brief
Plus, how speakers can keep their audience awake during presentations.
Google June 2021 Core Update rolling out
But there is more to come, part two of the core update is coming next month - it will be called the July 2021 Core Update.