Video: John Shehata, the Global Vice President at Condé Nast on Search

Name: Video: John Shehata, the Global Vice President at Condé Nast on Search
Uploaded: 2021-06-21T08:32:50+00:00
Duration: 13 min 9 s
Description: This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.

By Barry Schwartz

Published: June 21, 2021 at 8:32 am

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I had the opportunity to speak with John Shehata, the Global Vice President of Audience Development Strategy & CRM at Condé Nast. Below is just under 40 minutes of video content of the two of us geeking out on SEO and related topics. John Shehata goes way back in the SEO space, so the amount of depth and knowledge he has in this space makes for a great conversation.

We spoke about:

The early days of SEO, with a focus on Google News SEO and some general SEO
Tips on ranking well in Google News and Google Discover
His Newzdash product and how it can help publishers
Google AMP and will publishers keep it
How to advance your career in search marketing

Here are the four parts of the interview in order:

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.

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Accelerated Mobile Pages Barry Schwartz Condé Nast Digital marketing Google Google Discover John Shehata New Jersey New York Search engine optimization Search Engine Roundtable

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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.