Google Search Console regex filter adds negative matching option
Google Search Console improved the regex filter for advanced reporting.
Topic: Google
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
Your CLS score for your Google Search Console core web vitals report may have just improved
You may have seen a big improvement in your CLS score without you doing anything.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
Google publishes Google News transparency policy for publishers
Google said it determines what constitutes meaningful transparency from news sources by what types of information an ordinary person might find helpful.
Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief
Plus, why you shouldn’t let your employees choose their WFH days.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across Google.
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream event.
Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief
Core web vitals ranking tidbits and less data in Search Console
Google removing generic rich results filter from Search Console performance report
Google says this is because it now breakouts most rich result types in their own search appearance filters.
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Google News Showcase now available on desktop, adds enhanced panels on mobile
If your publishing site is lagging on desktop, make sure to give it some attention as this update could drive more desktop traffic,
Google Search Console performance report gains practice problems
You can now track your performance for your practice problem rich results.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
Google I/O announcements, what you need to know; Friday’s daily brief
Plus new Google Ads smart bidding features.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Google video structured data with Clip markup and Seek markup
Here are some new methods to make your videos stand out in Google Search.
New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
Google hopes to help advertisers manage bid strategies and drive performance
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
Google’s LaMDA will enable open-ended voice conversations
This might be the voice search functionality we’ve all been waiting for.
MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief
Plus, updated phrase match will roll out to all languages in July
Google page experience update will come to desktop pages
We will have time to prepare but overall, do not expect this update to be too drastic.
Google previews MUM, its new tech that’s 1,000x more powerful than BERT
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social -- undo tweets and post to Insta from a browser
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
Google call history report begins to show data in Google My Business
Several months after showing a "preview call history" feature, Google is now showing some data in this report.