Google events enhancement report updated to show more errors
You may see an increase in the number of errors in this Search Console report as a result of the reporting change.
Topic: Google
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Google search rankings algorithm check-in; Friday’s daily brief
Local Service Ads Google bug, speeding up images and the value of our old internet companies.
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success.
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief
Plus, nearly half of TikTok users have purchased something they saw on the platform
Smart Shopping Campaigns: How SEA specialists score with new insights
Focus on cross-sell, upsell and other valuable insights.
Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, Customer Match is now generally available to all advertisers on Microsoft’s platform.
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Microsoft Advertising to treat phrase match the same way Google Ads does
The new treatment will begin in mid-May.
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Bing’s new shopping features emphasize comparison shopping
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.
SEOs, stop wasting time and focus on what really matters; Friday’s daily brief
Also, Google released its webspam report for 2020 and the new Google Ads API
Instant match rates are now available for Customer Match lists in Google Ads
Having match rate data upfront can help to contextualize performance expectations.
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Google webspam report: 60% increase in spam detection
The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.
Google released Google Ads API version 7.0
This is an upgrade from version 6.1.0 which was released on April 10, 2021.
Skyrocket your rankings with a head-to-toe website audit
On average, each crawled web page has at least one critical error—make sure to fix yours
Google lets you report an indexing issue
US users can now communicate to Google if you have indexing issues that you cannot figure out.
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Google announces additional travel advisory notices in search and updates to its trip planning tools
The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
Google Ads: The Quality Score formula revealed!
The secret formula to understanding how the score is calculated.
Google officially dropped Q&A on Google in search results
The Google Question Hub is not affected by this and will remain active according to Google.
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Google product reviews update is done rolling out
Google did say while it is fully rolled out, the caveat is there may be "some edge case lingering."
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search service.
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going away.
Health insurance advertisers in the U.S. now required to pass Google Ads certification
Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
Google product reviews algorithm update was big but not like a core update, say data providers
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of August.
Google Search Console adds Page Experience report and filters for Search Performance report
These new reports give us more information to prepare for the new timeline for the page experience update rollout.
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews