How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify them.
Topic: Google
More Google Search bugs: Top stories indexing snag, coverage report delays
Google had yet another indexing issue and the search coverage report in Search Console is very delayed.
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share data.
Analytics Recommendations
If you’re looking for analytics recommendations then look no further than this helpful list of tools I have tested for your convenience. The below analytics platforms have all been tried and tested with data from The Online Advertising Guide itself. I can honestly say that all of the below tools are incredibly powerful and useful […]
Get Your New Blog Ranking on Google
If you’re new to blogging or web marketing – you’re probably aware of how important getting ranked higher on Google is. Getting a good position on Google for your major keywords could make or break your business – so it’s not something you should ignore. Far too many new website owners ignore SEO or treat […]
Why Should You Have A Blog?
Even if no one reads your blog regularly, it’s surprisingly still worth having in a wide variety of ways. The blogosphere doesn’t have to welcome you with open arms for you to reap the benefits of typing whatever you feel. There are many reasons for this, all of which seem counter-intuitive until you realise how […]
How A Website Can Boost Your Business
Your work mainly consists of talking to your contacts through email and social media. You subscribe to webinars discussing online marketing strategies for small businesses. Now, you’re mulling over the idea of having your own website. Yet, you always seem to grapple with questions: Is it worth it? Is it even necessary? Will a website […]
Digital Marketing Basics
If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different channels and platforms that it can be hard for anyone to keep up, or even know where to start. That is where this […]
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.
Google now uses BERT to match stories with fact checks
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing platform.
Google says you can recover from core updates without a new core update
Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
Local SEO Recommendation: Google Business Profile
If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google Search, and Google Ads. Google Business Profile creates profiles of businesses which it shares with Search and Maps, and by […]
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Analytics Recommendation: Google Data Studio
Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports. It plugs into most Google products for free (Google Analytics, Google Ads, Google Search Console, Google Sheets and more), and there are companies building connectors for other platforms all the time. If you want […]
Analytics Recommendation: Google Analytics
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage […]
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry.
Website Builder Recommendation: WordPress.org
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, and that’s because it is […]
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity.
Google Merchant Promotions will be approved faster this holiday, Google says
Google also announced pre-holiday updates for Local campaigns.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November.
Google officially launches ‘licensable’ image label and filter in Image search
The badge is powered by structured data and part of an effort to help photographers get paid for their images.
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories.
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner.
Google’s new AdSense Reports page makes it easier to toggle and visualize data
Google is also limiting reporting data to the last three years.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.