Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Topic: Google
Google investigating missing manual actions
Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
Google’s new Small Business Advisors program aims to help SMBs grow
Don't think of it as an enhanced version of Google Support.
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs.
Google migrates the disavow link tool to new Search Console
Google also added the ability to download the file and see new errors related to your file.
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
Hijacked Google My Business listings appear to be a growing problem
GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant.
301 redirect: Google Webmasters Central to Google Search Central
Five years in the making, the Webmasters Central brand gets retired.
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page experience.
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Google launched DeepRank in October 2019: DeepRank is BERT
DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch.
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
CallRail’s Lead Center is a virtual phone system and contact center for SMBs
The platform builds on the company's call tracking and analytics capabilities.
Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio.
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine.
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales.
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
Marsbot is Foursquare for AirPods
Its augmented reality for your ears.
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before.
Google confirms it doesn’t index passages separately
Google now "consider passages from pages as an additional ranking factor."
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks.
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong areas?
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline.
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing.
How Google indexes passages of a page and what it means for SEO
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.