What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.
Topic: Google
FAQ: Google’s Popular Products and how to increase your organic product visibility
How to get your products eligible, make your listings more competitive and measure traffic from Popular Products.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
French antitrust decision sets the stage for Google to pay for news content in Europe
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Chapter 8: Toxins & search engine spam penalties
Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Chapter 5: Trust, Authority & Search Rankings
If search engines can decide to trust links or social accounts, can they learn to trust websites? Absolutely. There are several factors that go into establishing a site that both users and search engines will deem trustworthy. Here we dive into the Trust elements of the Periodic Table of SEO Factors. “Just to frame what […]
Chapter 4: HTML Code & Search Engine Success Factors
These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Video: Dan Leibson on local neural matching and Google My Business issues
Google My Business support is lacking in a big way according to Dan.
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.
16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search
A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they're seeing.
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Google reviews coming out of quarantine
New user reviews, photos, Q&A will return gradually, by category and country.
Google postpones Google Partners program changes slated for June
The new badge requirements will not go into effect until 2021 due to COVID-19 disruption.
Bing adds CDC coronavirus self-checker chatbot to search results pages
Users can interact with the self-checker to assess their symptoms right from the search results.
Bing adds snippet controls to help sites control their search result previews
Google began supporting these new controls last September and now Bing adds control for snippets.
Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
These new links are part of the company's larger effort to make healthcare information more accessible through Google Search.
The right way to hire an SEO
Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates.
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus pandemic.
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday
Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz's Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.
Video: Eric Wu on how SEOs can talk to developers and going beyond content and links
Oh, and Eric may be the reason for Google building out the Panda algorithm.
Facebook rolls out hours and services update for COVID-19 communications
There are a number of ways to communicate virus-related updates to customers on the platform.
New official Google advice on generating structured data with JavaScript
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.
Google ends support for data-vocabulary.org structured data in rich results
A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
Support for SpecialAnnouncement schema is coming to Google search
Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic.
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now.
Google Ads ends monthly campaign budget test
Any campaigns using it will be switched to daily budgets.
Video: Dawn Anderson on Google BERT and what comes next
Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it.
Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is "part of a routine review," according to the company said.
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective immediately.