How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
Topic: Google
Google creates best practices guides & support for health organizations around COVID-19
Google is offering more guidance and support to those in the health space..
Google webmaster conference videos now available
Did you miss this Google event? Well, now you can watch most of the Google talks.
Google Posts, ‘temporarily disabled,’ now back
Marketers had been having trouble with Posts over the past two weeks.
SMX Overtime: Creating a video-first content strategy
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on YouTube.
Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?
A discussion with Google My Business Gold Product Expert Krystal Taing.
Video: Kevin Doory on difference between traditional SEO and local SEO
He also shared some fun tips on Google My Business.
Google Search Console adds performance report and email preferences
Google added new controls for Search Console. The SEO community will welcome these new preferences.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.
Businesses should limit, not disable, their sites during temporary closures, Google says
A full takedown can result in losing Search Console data and make it more difficult to ramp back up.
Now, analyze more accounts in Google Ads Report Editor
Run reports for up to 200 accounts in a Manager account.
EU Android search choice screen’s impact delayed due to COVID-19
Engagement with the search choice screen has been slowed by stifled smartphone supply and decreased demand.
SEOs talk pivoting and planning for a future after COVID-19
Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic.
Google turns on ‘mark a business temporarily closed’ for business owners on GMB
The tool is under 'Close this business on Google.'
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's interests.
Winners and losers: How COVID-19 is affecting search behavior
Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels.
Google My Business not functioning as expected under the strain of coronavirus
Many updates are taking considerably longer than normal.
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months.
[Watch] Live With Search Engine Land: Top SEOs talk COVID-19 upheaval, traffic movements and more
Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and business.
Bing adopts SpecialAnnouncement structured data for COVID-19
The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates.
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
Google temporarily disables local reviews
The company has hit pause on review creation or responding for now.
Google’s right-sidebar featured snippets are no more
The featured snippet variant now appears in Google’s main results column, as the company announced in January.
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
Video: Martha van Berkel talks about structured data
Does adding schema help improve your search rankings? Google says no but...
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren't being answered.
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
Schema.org adds coronavirus-related structured data types in version 7.0
“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search results.
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures.
Bing’s coronavirus tracker filters data, news and video by region
‘Coronavirus’ results pages have become ad-free resource hubs on Bing, Google and other search engines.
Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak
Local data accuracy becomes critical at a time like this.
Google helping to build pilot coronavirus testing website
Engineers are contributing to the project aimed at helping people find nearby drive-through COVID-19 testing sites.
Early look: Google Ads customer value reporting and conversion value rules
The two features have been in testing for about a year. Here's what they're designed to do.
SMX Overtime: Managing your e-commerce category and product detail pages
E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure.
Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process
Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.
Google pushes out deadline parallel tracking for Video due to ‘global events’
The mandatory deadline is extended into June.