Google Ads intros ‘continuous audience sharing’ for manager accounts
The new opt-in capability is now available in your manager account settings.
Topic: Google
Google Search Console Change of Address tool adds redirect validation & reminder
Google has some new features in Search Console to help you move your site.
Google Ads offers more granular conversion actions for leads and sales
The new options give advertisers more options to track website actions through the customer journey.
Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement
Here's how to see who counts toward the new 50% certification rule and what to do about it.
Google: ‘We do updates all the time’ — somewhat confirming February update rumors
There was an update, in fact, multiple updates, but that is normal Google said.
Big Google Partners program changes are coming: What you’ll need to qualify
New requirements for agencies to achieve and maintain Google Partner status take effect starting in June.
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic
In TechTarget's recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.
Google backtracks on using (relevant) keywords in your Google My Business description
An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed.
New chart annotations make Google Ads’ change history reports much easier to navigate
Annotations are available in campaign-level change reports in the Google Ads UI.
Video: Ann Smarty on the history of guest blogging & the future of link building
Remember when Google cracked down on guest blogging? Ann Smarty does, she ran MyBlogGuest that got hit hard by that penalty.
Warner Bros. renamed the Harley Quinn movie for better SEO
After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last night.
Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
Unconfirmed Google Search ranking update feels big
The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend.
Google resolves rejected Posts problem
New Posts will publish after "fix;" rejected Posts to go live this week.
Conditional IF functions now available in all Microsoft Advertising accounts
Scale expanded text ad messaging by device or audience -- works with Google import, too.
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Google Search Console adds review snippets performance, enhancement and testing reports
If you have implemented reviews on your pages, you won't want to miss out on these new tools and reports from Google.
Google adds Siri Shortcuts to its iOS apps
Users can tell Siri to ‘search with Google,’ ‘send email’ and more.
Google Posts being rejected because of non-compliance with image guidelines
Google is apparently seeking to upgrade the quality of images in Posts.
Now, get your Google Shopping ads on Gmail, Discover, YouTube
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.
Happy 15th birthday to Google Maps, the company’s second most important product
Google updates the app that embodies its commitment to local search.
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."
Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place
The subscription-based product can also be used to identify review trends across sites.
Video: Jim Boykin on how link building has evolved over two decades
We talked about the history of SEO, link building, content marketing, featured snippets and other Google updates.
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
How to get client buy-in to try new PPC tactics
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Google Search Console fixed a bug with Google Tag Manager verification
Check to see if your properties are still verified in Google Search Console.
Meta descriptions and branding have the most influence on search clickthrough, survey finds
The majority of participants also agreed that rich results improve Google search.
SMX Overtime: Here’s how multi-location brands can manage their local listings
Marketing strategist and SMX speaker Monica Ho explains what local businesses can do about duplicate listings and local franchise challenges.
Microsoft: Search advertising revenue grew slower than expected last quarter
LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.
Apple’s big maps makeover now available across U.S., Europe coming soon
Apple Maps needs a 'breakout' feature. Could that be privacy?
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down what's been happening recently.
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party sale.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Google has stopped deduplicating right-sidebar featured snippets
Google still plans to remove featured snippets from the right rail on desktop and move the feature into the main listings.
DuckDuckGo has other ideas for Google’s EU search choice screen
The changes include more search engine options and an introductory screen aimed at reducing bias.
Ad Network Recommendation: AdSense
When a website is starting out, the best way to monetise content is by using Google Adsense. It’s the default ad network for most of the internet for a reason – it is exceptionally low effort and pays reasonably well. And low effort ad revenue is the key for small websites. Small websites need to […]
Google Search Console launches new removals tool
The new tool temporarily block URLs from showing in Google, it shows outdated content and content filtered by SafeSearch.
A visual history of Google ad labeling in search results
A look back at how Google has treated ads in search results, from blue shading to the latest version of today.