The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Topic: Graphite
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
How to detect AI-written content & plagiarism accurately
Learn how to detect AI-written content and plagiarism using tools, manual techniques, and best practices to ensure originality, compliance, and trust.
Organic search traffic is down 2.5% YoY, new data shows
SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.
Black hat GEO is real – Here’s why you should pay attention
AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.