Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
Topic: Home page
This day in search marketing history: February 20
Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
Homepage Takeover
What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage is filled by ads from one company for a specified time frame. This will generally include all ad units on a page as well as a reskin and will be usually sold on a CPD basis. Homepage Takeover […]
Selling Ads On A CPD Basis
When should I be selling ads on a CPD basis? The simple answer is: when the advertiser is right and your site is very small or very large. CPD deals are great for branding – for you when your site is small, for advertisers when your site is large. When your site is small it makes […]
Bing Brings The Fireworks To Its July 4th Homepage
To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of July” “Hoboken, New Jersey” (The first city to host the first officially recorded baseball game.) […]
SearchCap: The Day In Search, November 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Black Friday – A Cautionary Tale From An Online Retailer Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of […]
A Round Up Of Today’s Thanksgiving Themed Search Engine Homepages & Logos
While’s Google’s Thanksgiving Day logo may have the best music, it’s not the only site to celebrate the holiday. Here’s a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing’s Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google’s Homepage and Video of Its Thanksgiving Day Song: [youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=oGspoOoK69s#t=40[/youtube]
SearchCap: The Day In Search, August 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as […]
SearchCap: The Day In Search, December 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paper: Google Using Legal And Accounting Tricks To Avoid UK Taxes The Guardian in the UK is reporting that Google is using “a cross-border network of subsidiary companies to ensure it […]
SearchCap: The Day In Search, October 20, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Revenues Down YoY, Flat From Q2, Sees 19 Percent Decline In Search Revenues Yahoo just announced quarterly revenues of $1.575 million, which represents a 12 percent decline from the third […]
SearchCap: The Day In Search, August 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 15, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, Dec. 18, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: