Twitter has reached critical mass. Oprah’s recent announcement that she’d joined Twitter, and her near-instantaneous recruitment of over 1,000,000 followers, has signaled a tipping point—tweeting is no longer a pastime exclusively for the technorati and uber-geeks. In fact, it seems like elitist spinsters are the only demographic not to embrace it yet at some level […]
Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yesterday Google provided another round of Transit updates. These include more cities globally as well as full public transit schedules for a number of new cities in Canada, the UK, Houston, Texas and throughout the state of Virginia. Separately Google now says that its community mapping tool Map Maker is available in 27 languages: We […]
I’ve been writing about Mapspam appearing in both Google and Yahoo search results for some time now. Mapspam is where black hat SEOs spam local search and map listings, and like all black hat techniques, it seems to get more sophisticated as the search engines find ways to combat the spammers’ techniques. There’s a new […]
One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the other engines, but there is a […]
The L.A. Times writes about the issue of privacy and Google’s StreetView photography, in the wake of more cities getting StreetView coverage. It covers much of the same territory as when the service initially launched (here’s our original article). But the service has become one of the focal points in the discussion of the Internet […]