Cultural SEO: A practical framework for Spanish markets in AI search
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
Topic: Isabel Allende
Google asserts ownership of all advertiser assets in Local Services Ads
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Google now shows why it ranked a specific search result
Google now list several of the factors it used to rank a result in the about this result section.
Five ways to become a ‘Search Sherpa’ for your own organization
Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence.
Google Home now communicates in Spanish
Say 'Ok Google, ¿cómo será mi día?' and now Google Home can answer.
Search & The Slow Season: Your Brand’s Big Opportunity
Now that the holidays are over, many search marketers want to put their feet up and enjoy the down time. But does search ever have a lull? Not really – it is always on. However, the slow season offers search marketers a great branding and growth opportunity. The Opportunity For Brand Marketers Whether your slow […]
Watch Your Language: Your English Might Not Speak To Europeans
In my last post here I gave some tips on which events you could go and visit in Europe. One of the sentences I used was “The SES circus opens its tents in London.” After that post I got an e-mail from someone asking whether I meant that in a positive or a negative way. […]
Google Translate Adds Latin, Google Renews Flu Search, & Adds Languages To Video Alerts
Google announced a few new small features added recently. (1) Google Translate added Latin as a new language. Google said, “although considered a “dead language” by many, Latin is still studied by hundreds of thousands of students worldwide and is the predecessor to many modern tongues.” I am sure those who study in this language […]
Search Old Scanned Documents By Uploading Them To Google Docs
The Google Docs Blog announced you can now upload old scanned documents into Google Docs and Google will OCR the documents. OCR will convert the text scans from a picture into selectable and searchable text within Google Docs, which you can then export to a multitude of file types. Back in October, Google would OCR […]
Yahoo Launches Mobile Site En Español
Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming […]