Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
Topic: Jakob Nielsen
AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nelson and Yuanyi Zhang developed and recently launched AdProof, a new “user testing” […]
SearchCap: The Day In Search, August 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]
SearchCap: The Day In Search, May 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin Update 1.1 No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update […]
The Ties Between Emotional Design & SEO
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.
QUIZ: Test Your Knowledge Of Searcher Behavior
Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.
Eyetracking & SEO: Fad, Fact, Or Fiction?
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web searchers?
Does This Website Usability Fairy Tale Have A Happy Ending?
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working. Then I’ll hear myself try to make it clearer by […]
SearchCap: The Day In Search, August 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where Is Search Going? Surf Canyon’s Mark Cramer Some time ago, a gentleman by the name of Mark Cramer emailed me wanting to talk about the future of search. It was […]
Where Is Search Going? Surf Canyon’s Mark Cramer
Some time ago, a gentleman by the name of Mark Cramer emailed me wanting to talk about the future of search. It was probably precipitated by the Search:2010 whitepaper we produced in 2007, where I talked to several search and UX notables, including Danny Sullivan, Chris Sherman, Marissa Mayer, Jakob Nielsen and others. Alas, Mark […]
SearchCap: The Day In Search, May 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Outsources UK Local Business Listings Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party […]
Information Architects Are From Venus, SEOs Are From Mars
An SEO professional's spin on information architecture can lead website owners down the wrong path. Learn 3 mistakes to avoid when creating an effective IA.
Is Social Media Ruining Search Results?
I preferred search engine results pages (SERPs) before other forms of social media became the rage. I think the commercial web search engines are giving social media items far more attention and validation than they deserve. Do you?
Search: Where Does It Go from Here?
If there’s one thing that both Google and Microsoft agree on, it’s that search isn’t solved yet. Google’s vice president of search product and user experience Marissa Mayer has said: We’re all familiar with 80-20 problems, where the last 20% of the solution is 80% of the work. Search is a 90-10 problem. Today, we […]
Understanding Orienting Search Behaviors For SEO & Conversions
Website owners and search professionals alike often overlook finding behaviors after a searcher clicks on a link to a website from a search engine results page (SERP). One of those finding behaviors is called orientation or orienting. Orientation is a search behavior that no SEO professional, search engine advertiser, or website owner should dismiss. Quick-and-easy orientation contributes to a positive brand experience, increases conversions and sales, and makes content easier to find.
10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from […]
Search Behavior: The 4th Building Block Of Search Engine Optimization
SEO is actually optimizing a website for people who use search engines, both web search engines and site search engines. The key ingredient has always been searchers -- their characteristics and behaviors.
SearchCap: The Day In Search, April 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
What SEO/SEM Professionals Should Know About Website Usability – Part 2
In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, “What should SEO professionals know about usability?” For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy! Jakob Nielsen’s formula for website success “The main […]
What SEO/SEM Professionals Should Know About Website Usability
In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing web […]
SearchCap: The Day In Search, March 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
You’d Be Wise To “NoFollow” This Dubious SEO Advice
For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page’s PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer wrote about it in a recent […]
Understanding Search Usability – Part 2
In part 1 of Understanding Search Usability, I looked at search usability and the wide variety of search behaviors it addresses. SEO professionals tend to focus on query-related behavior, and web site usability professionals tend to focus on browsing behaviors. When both groups open their eyes and realize that all of these search behaviors are […]
Mahalo Adds The Social Graph To Search
Everyone’s been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0’s blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the problem of search will be […]
SearchCap: The Day In Search, October 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search In The Year 2010: Part Two
Several weeks ago (seemingly years) Just Behave featured Part One of the summarized interviews with my personal dream team of search usability: Jakob Nielsen, the Web’s best-known usability guru Marissa Mayer, Google’s VP of user experience and interface design Michael Ferguson, one of the architects of Ask’s unique user experience Larry Cornett, the VP of […]
August 2007: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from August 2007:
Search In The Year 2010
If I ever had to build a search engine, or more precisely, the interface of a search engine, this would be the team I would want to bring together. When I came up with the idea of looking forward three years and speculating on what the search results page may look like in 2010, these […]