SearchCap: The Day In Search, August 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality
It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an announcement that the company skipped in July, making the one that they posted late Friday afternoon the biggest ever, with a reported 86 changes covering June and July. As I’m wont to do, below is a […]
- Zagat Take Two: Google To Acquire Frommer’s Travel Guides
Publisher John Wiley & Sons, Inc. is selling the Frommer’s brand, publications and content to Google. Terms were not disclosed. Frommer’s is the publisher of the venerable travel guide, website and related content. Frommer’s was founded by Arthur Frommer in the 1950s and became popular because of its budget travel guides. According to the press […]
- Google Set For Public Shaming By British MPs Upset Over Company’s UK “Tax Evasion”
Google has done nothing illegal. Just the same some British Members of Parliament (MPs) are angry and will likely call company executives (probably Eric Schmidt) to testify about why Google doesn’t pay its “fair share” of taxes in the UK. According to published reports and company filings Google made £395 million ($620 million) in revenues […]
- 5 Questions To Create A Laser-Focused Dashboard
Dashboards exist to help make decisions. Unfortunately this principle is often forgotten. That is why many SEM’s moan and groan when it comes time to building dashboards. Without a specific end goal in mind, building any report becomes a frustrating mind reading game. When you spend the time to clarify the decision that needs to be […]
- How Scattergraphs Can Be Your Best Friends
Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining and reporting relevant metrics to upper management. Turns out, while search has come a long way, many execs still use terms like “Google Juice” and define success as launching a PPC campaign to […]
- Agenda Posted for SMX Social Media Marketing – Join Us in Las Vegas, Dec. 5-6
Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to decipher […]
- Will The New Yahoo CEO Focus On Local Businesses?
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No. 20, Mayer played an influential role in Google search and launched 100 well-known features and products during her tenure, ranging from image, book and product search to toolbar, […]
- Google: Many Popular Sites Will Escape Pirate Penalty, Not Just YouTube
Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the company said. The Pirate Penalty Initially, it sounded as if sites […]
- How YouTube Will Escape Google’s New Pirate Penalty
Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also be sure to read our follow-up article, Google: Many Popular Sites Will Escape Pirate Penalty, Not […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- App.net, A Twitter Competitor, Crowdsources $500,000 In Funding
- Report: The Facebook Medalists Of The 2012 London Olympics
- Ugly URLs Be Gone! Google+ Opens Vanity URLs For Certain Accounts
- Google Bows To Pressure, Will Penalize Sites Accused Of Copyright Infringement
- 20 Great Social Media Voices (And How To Develop Your Own)
- To Bolster Motorola Mobility Google Will Cut Heads And Devices
- Agenda Posted for SMX Social Media Marketing – Join Us in Las Vegas, Dec. 5-6
- Demand Side Platforms: Making The Most Of Your Big Data In Display
Search News From Around The Web:
Applications & Portal Features
- Gmail Is Getting A New Login Page, thenextweb.com
Business Issues
- Google, Salesforce were allegedly offered ‘TrapWire’ spy tool, www.zdnet.com
- How Big Data Became So Big – Unboxed, New York Times
- HSBC Banker Sues Yahoo Singapore for Impostor’s Identity, Bloomberg
- Motorola to Cut 20% of Work Force, Part of Sweeping Change, New York Times
- Clutch.io Joins the Flock at Twitter!, blog.clutch.io
- Yahoo! Appoints Ron Bell as General Counsel, Yahoo
Link Building
- Links From Wikipedia Can Hurt You?, Search Engine Roundtable
- Using Social Media To Build Links & Impact Your SEO, SEO.com
- 400% Higher Throughput Mozscape API Now in Beta, And Seeking Testers, SEOmoz
Paid Search & Contextual
- 5 Easy Tips to Boost Conversions from YouTube Ads, Search Engine Watch
Searching
- Google no longer pushing Google+ results says search chief, Telegraph
- Seven Reasons Why Google Is Making A Mistake In Filtering Searches Based On DMCA Notices, TechDirt
SEM Industry
- Blekko Goes to BlogHer, blekko
SEO & SEM
- Bing The Secret Sauce of SEO, Bing Webmaster Center blog
- 25 Ways to Get Penalized in 2012, Search Engine Journal
- Geo-Rankings And Local SEO Recommendations, koozai.com
- How Realistic and Successful is Low Maintenance, Long-term SEO?, SEO Theory
- How to Force Google to Recrawl Your Site, Search Engine Watch
- How to Learn SEO, SEOmoz
- The dangers of using Excel for SEO, Branded3
- The Return of the PPC Back to Basic Series!, adCenter Blog
- Why Google Cracked Down on Piracy: 9 out of 10 Song Results are Piracy, Conductor Blog
- Why I Talk Most Folks Out of SEO Projects, Search Engine Watch
- 5 Landing Page Best Practices to Keep Your Relevance and Quality High, adCenter Blog
- Can You Rank Well in Local Google without Revealing Your Street Address Anywhere?, LocalVisibilitySystem.com
- SEO and Usability, Jakob Nielsen’s Alertbox
Social Media
- Creating your Social Media Goals, Search Engine People
- Off the Top: 4 Steps for Social Media Thinking!, Canadian SEO
- Facebook accused of deceiving developers over security, The Guardian
- When SEOs Tweet, makeitrank.com
Web Analytics
- SEO Customizations for Google Analytics, cutroni.com
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