SMX Boot Camp: Paid Search Fundamentals Presentations from SMX East, October 2010 Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with […]
SEO & Competitive Analysis Presentations from SMX East, October 2010 It’s not enough to be brilliant with your own SEO efforts. You also need to have an intimate understanding of your competitors – their keywords, optimization techniques, linking tactics – everything they’re doing to enhance their rankings and jostle you out of position on search […]
Your 90-Day Fitness Plan Got a small business or small staff? Or just want a strategy to get your SEM efforts in shape? This session provides a realistic workout plan to pump you up in 90 days. [flv:https://searchengineland.com/video_assets/west10/your_90_day_fitness_plan.flv 364 200] Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide Speakers: Stoney deGeyter, President, […]
60 Minutes Per Day For Social Media Success Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire. [flv:https://searchengineland.com/video_assets/west10/ppt/60-minutes-per-day-social-media-success.flv 364 […]
Education is very important to in-house search engine marketers—it’s the only way you can hope to keep up with the scrappy entrepreneurs who are constantly pushing the envelope with new tactics and techniques. There are many routes that you can go to get your education, but you should understand that in a constantly changing field, […]
There are two projects going on today to see if we can survive without the major search engines. The first project is for searchers, to see if they can search alternative search engines without using the five major engines. The second project is for search marketers, to see if they can generate enough traffic and […]
Something look odd in the search results for google checkout? Yes, that’s the official Google Checkout home page listed first, but it’s most definitely NOT the right title for the Google Checkout page. That’s got folks at Digg wondering if Google Checkout has been hijacked, sparked from Jon West’s original post here. No. It’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
One more on the entire National Pork Board going up against search marketer and breastfeeding activist Jennifer Laycock. Jennifer has now received two letters of apology, plus the National Pork Board is backing a fundraising campaign for the Mother’s Milk Bank Of Ohio. Good move, National Pork Board! In addition, you can now purchase newly […]
An Update on the "Pigsteria" and the Mother’s Milk Bank Fundraiser from Jennifer Laycock covers that the National Pork Board has now apologized to her over the legal threat about her using "The Other White Milk" as a slogan on shirts supporting breastfeeding. Great to hear! Background from us in National Pork Board Goes After […]
Jennifer Laycock’s battle against the National Pork Board over her "The Other White Milk" slogan for breastfeeding t-shirts continues to pick up support. as you can see here at Techmeme. After I did my own write-up about the case yesterday, I followed my own advice and emailed the board. I just got their lame response:
Last year, well-known search marketer Jennifer Laycock set up the Lactivist project, where she explained step-by-step how to market a new web site on a budget. Part of the project were the funny shirts she sold to promote breastfeeding, including one called "The Other White Milk." Turns out the National Pork Board thinks that violates […]
I can’t tell you how many times over the years I’ve received link requests that are variously inept, ridiculous, or worst of all, generated by some idiot link exchange software. I’ve also heard people agonize at SES conferences over how difficult the link building process can be. But link building isn’t difficult, really, when done […]