Being small is hard enough. But being small and in retail? That’s like having two strikes against you before the game even begins. From setting up relationships with banks, to finding trustworthy suppliers, to building a loyal customer base, being a small retailer is a challenge many businesses can’t meet. And if you’re an online-only […]
A baker, a guitar teacher, a florist, and a real estate agent: Those are the four small business owners I’ve profiled in this space recently. Before I continue with more online marketing success stories, this seems like a smart time to step back and see what we’ve learned to date. Listening to the experiences of […]
The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that can be global in reach. The nature of that conversation has changed from the days of mass media to now, and success in business on the Web may rely more […]
Starting out with my first website in 1996, I hadn’t realized that one of the most important pages that I had put on the site was a contact page. With a copy of “Learn HTML in 2 Weeks” at my side and a design that reflected my limited skills, I wasn’t aware of my limitations, […]
Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance salesmen and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while all I have are pages they […]
On Thursday, January 17, Christine Churchill, president of KeyRelevance, will discuss “How to Select a Paid Search Management Application.” As paid search continues to be the largest segment of online advertising, it’s also become more complex and competitive—and difficult to manage. If you’re still trying to manage paid search using spreadsheets, you might want to […]
There are opportunities that small businesses have that large businesses might not even considering touching, or that they may not have the ability to respond to quickly enough. The aerospace industry uses the term “launch window” to describe the right combination of time and location for a rocket to be launched so that it will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT. Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed offline. How do you track […]