SearchCap: The Day In Search, September 3, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  But Can You Get Google Health On Your Google Phone?
  Last week’s rumors about the Gphone not enough for you? Rumors the week before not enough? My Gphone: Google Phone Timeline of rumors over the past three years not enough? Fine. Below are some more, along with a look at the hype build-up for the phone compared to similar hype…
• 
  Google Victory In American Blinds Settlement Over Trademark-Triggered Search Ads
  One of the oldest outstanding trademark-infringement lawsuits filed against Google over search ads — that by American Blinds & Wallpaper — has been settled in what I’d agree with legal analyst Eric Goldman in calling a stunning victory for Google. Google has to pay nothing and change nothing to see…
• 
  Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies
  Over the years, we’ve seen a number of lawsuits filed against search engines or between companies regarding ads that are linked to trademark terms. Below, a rundown on some of the more notable cases. Before the recap, a little background. To those not familiar with trademark law, the cases can…
• 
  Gpay: Google To Enable Payments On Mobile Devices Via SMS?
  Friday, a Google patent application filing named Text message payment was posted at the US Patent & Trademark Office site. The patent described how “GPay” can be used to make payment via text messages. An example of how Gpay can be used includes mostly offline scenarios such as paying for…
• 
  Google Earth’s Hidden Flight Simulator
  Marco Gallotta found a hidden geek treasure within the new version of Google Earth. It is a flight simulator! Open Google Earth and press Ctrl+Alt+A on your PC or Command+Option+A on your Mac and presto, you are taken to Google Flight Simulator. Then all you need to do to take…
• 
  A Thorny Issue: Detecting Mobile Search Click-Fraud
  Search engines, Internet Yellow Pages and other mobile service companies are looking to aggressively deploy applications and advertising through wireless devices, and the iPhone has heated up the intensity another notch. Both Google and Yahoo claim a spike in local search queries coinciding with the iPhone’s launch, indicating that…
• 
  The Seven Habits Of Highly Effective Link Builders
  After attending the recent Search Engine Strategies conference and listening to a number of panels discuss the relationship between content and links, I couldn’t help but notice similarities between what was being said and the principles highlighted in Stephen Covey’s book The 7 Habits of Highly Effective People. Covey’s…
• 
  Only 4 Days Left To Save On Your SMX Social Media Ticket!
  Early bird registration for Search Engine Land’s upcoming conference, Search Marketing Expo – SMX Social Media, ends this Friday September 7. Register now for this New York City event and you’ll get one of only 200 seats. You save $200 by registering before the deadline! SMX Social Media is a…

Search News From Around The Web:

Applications & Portal Features

• Official Gmail Blog: Top 10 little-known Gmail features (Part 1), Official Gmail Blog
• Google OS Tab for Your iGoogle Page, Google Operating System
• Google Presentations and JotSpot Could Be Available Next Week, Google Operating System

Business Issues

• China’s Google, Baidu, eyes Japan expansion, Reuters
• Google Data Center Netherlands, Googlified
• How Marissa Mayer Almost Killed AdSense (Kind Of), and More, Google Blogoscoped

Local, Maps & Mobile

• Is Yahoo Working On A Cell Phone?, InformationWeek
• Explore Popular Google Maps, Google Operating System
• Yahoo! Local – Comment on Reviews, Locally Type

Link Building

• Advanced Linking – Interview With Aaron Wall Of SEOBook.com, LinkJuicy
• Turn "Boring" Into Links Link Links, The Link Spiel

Paid Search & Contextual

• How Much Money Did You Earn On Your First Google AdSense Day?, Search Engine Roundtable

Searching

• Wikipedia aims to roll over Google, Times Online
• Barry White, Hershey’s Chocolate, and Pregnancy: September Smart Answers, Ask.com Blog
• Google’s Definition of Math, Googlified
• Should Google Penalize Companies for Their Official Brand Names? : SEO Book.com, SEO Book
• Mahalo’s Still Doomed, Scoble’s Still Wrong, Traffick
• Academics get access to Google search data, Pandia

SEM Industry

• Bill Slawski and Liana Evans Join Christine Churchill%u2019s KeyRelevance, Cre8PC
• Google’s Creative Class, John Andrews
• SES San Jose 2007 write-up, Matt Cutts
• The Fallacy of SEO and How to Make Money From It., Bob Massa

SEO & SEM

• Update of Robots Meta plugin: more duplicate content issues solved, www.joostdevalk.nl
• Google Webmaster Groups statistics for August 2007 » johnmu.com, John Mu
• How Being a Spam Cop Would Melt Your Mind, SEO Book
• Microsoft Begins Accepting Webmasters into Beta Live Search Portal, Search Engine Roundtable

Social Media

• Update On Netscape.com: It’s Done, Possibly Moving To WOW.com. Big AOL Layoffs Coming., TechCrunch
• Who Founded Facebook? A New Claim Emerges, New York Times
• Interview with a Top StumbleUpon User, ViperChill
• TouchGraph – Graph Your Blog’s Connections, Problogger
• New York Times Should Link to Original Stories From the Source, David Dalka
• Fresh Features, The Pownce Blog

Video, Music & Image Search

• Yahoo Video "Onebox", Google Blogoscoped

Other Items

• Official Google Blog: Speaking in more languages, Official Google Blog
• Doodle: Malaysia Independence Day – Googlified, Googlified
• At Google, the Engineer Tan Chade-Meng Is the Company Zelig, New York Times
• The Google Store has gone green, Googling Google
• Doodle: Russia Knowledge Day, Googlified
• Labor Day Noticed by Dogpile, Search Engine Roundtable

Hot Items From Sphinn, Our Social News Sharing Site:

• Online Networking and the Professions that Use it
• Google Manually Penalizing Directories
• Crafting a Social Media Strategy Around Travel
• Advanced Linking – Interview With Aaron Wall Of SEOBook.com
• What Happened To Technorati?
• How to Write a Social Media Press Release
• Using NoFollow as an SEO Tool
• Remove Wikipedia from the Organic Listings
• 18 Rules of Social Media Marketing
• Free Tools to Tweak Your Blog
• Google’s Gpay Not a Paypal Competitor After All
• The PageRank control myth and the nofollow-for-SEO myth
• Will Matt Cutts Buy A Flying Saucer?
• Domain Registry of America Don’t Like My Google Rank
• How To Run A Successful StumbleUpon Advertising Account
• So Many Members – So Few Votes – No Opinion?
• DoFollow & the “Jew” Google bomb
• A Small Peephole On Google Supplemental Results
• The Official Sphinn License Plate – This ones for you Danny (pic)
• SEM/SEO Ethics
• Bloglines vs Google Reader – Who’s Really Winning?
• Raspberry smoothie round up of what’s happening in social media
• 25 Expert Techniques For Successful Blogging
• How to SEO-sanitize a WordPress theme in 5 minutes
• Microsoft Adcenter takes a stance on Trademark Terms and Bidding
• Don’t screw your friends – a true story of nofollow revenge