Topic: Learning

PPC

Rimm-Kaufman Group Acquires AudetteMedia

Two well-known online marketing agencies are joining forces. RKG (Rimm-Kaufman Group), based in Charlottesville, Virginia, has announced its acquisition of Bend, Oregon-based AudetteMedia. The acquisition allows RKG to continue expanding its service lineup. Long established as a leader in paid search marketing, RKG has recently added services such as shopping engine management, social media advertising […]

Twitter Is Being Investigated By The FTC

Business Insider broke the news today that the Federal Trade Commission is investigating Twitter apparently due acquisition tactics of applications. Twitter had begun offering “official” versions of apps by way of acquisition back in 2010 with some notable apps including Tweetie and TweetDeck. Entrepreneur Bill Gross had also started buying Twitter apps under a company named TweetUp. […]

Report: Google Admeld Deal To Get DOJ Review

Google’s planned purchase of publisher-side ad optimization firm Admeld is expected to be reviewed by the Department of Justice to ensure it doesn’t illegally inhibit competition in the display advertising industry. That according to reports from The Wall Street Journal, Bloomberg, and others, which cite sources familiar with the matter. The company announced its plans […]

Twitter Buys TweetDeck, Promises To “Invest” In It

When rumors circulated in recent days that Twitter was about to buy Tweetdeck, there were red flags flying everywhere from people assuming that Twitter would buy the popular client software and then shut it down. Not so, says Twitter. In a blog post confirming the acquisition, Twitter promises that “we will continue to invest in […]

Yahoo Snaps Up Video Check-In Start-Up IntoNow

How badly does Yahoo want to skip ahead to the forefront of media and social check-ins? Badly enough to spend a reported $20 to $30 million to buy TV check-in service IntoNow, which launched its iPhone-based service just 12 weeks ago. IntoNow’s main “secret sauce” is the proprietary “Soundprint” technology that recognizes television shows by […]

SEO

eBay Buys Location-Based Services Pioneer WHERE.com

Adding to its LBS portfolio, eBay has acquired Boston-based WHERE.com, which has a popular mobile app and operates a “hyper-local” mobile ad network. Last year eBay bought local product inventory finder Milo.com. The terms of the WHERE deal were not disclosed. Great Mix of Assets WHERE, which began as uLocate, will apparently be housed in […]

Groupon Signals Possible Future Plans With Pelago / Whrrl Buy

Groupon’s purchase of Pelago, the parent company of Whrrl, offers an interesting glimpse into what the local daily deals powerhouse might be up to next. With the acquisition, which was for an undisclosed amount, Groupon gets a team that’s been focused on consumer check-ins at local businesses and offering relevant suggestions — similar to the […]

Marchex Acquires 800-Free-411 Owner Jingle Networks

Marchex announced this morning that it was buying Jingle Networks, operator of free directory assistance service 800-Free-411, for $62 million in cash and stock. Founded in 2004, Jingle Networks also has a pay-per-call mobile ad network. Jingle’s 800-Free-411 competed with GOOG-411, which was closed down last year, and Microsoft’s Bing-411, which is still operating. However […]

Google Acquires SayNow

SayNow has announced Google has just acquired them. SayNow has a platform that allows voice messaging, one-on-one conversations, and group calls to be instantly integrated into Facebook, Twitter, MySpace, Android, or iPhone applications. SayNow’s cofounders, Nikhyl & Ujjwal, said: We are thrilled to announce that we have been acquired by Google. Since 2005, we’ve explored […]

With So Much Money Is A Facebook Search Engine Inevitable?

The news broke yesterday that Facebook was getting a whopping $500 million from Goldman Sachs and existing investor Digital Sky Technologies at a valuation of $50 billion. None of this has been confirmed by the company but it’s being very widely reported. Apparently the Goldman investment will enable the company’s most wealthy clients to “get […]

PPC

Canada’s Yellow Pages Group Acquires Enquiro

Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative. As explained in today’s announcement, Mediative will provide digital marketing services for national agencies and advertisers in Canada. YPG has also acquired two other Canadian advertising/marketing companies, Ad Splash Media and UPTREND Media. […]

Cuil Goes Offline, Future Not So Cool

Thursday night, Cuil, the Google killer, went offline. The first report I’ve seen about this was Friday afternoon at TechCrunch, it is like no one noticed for several hours. TechCrunch reports Cuil went down after last minute acquisition talks failed. They said “Cuil was in the final stages of an acquisition as of last Wednesday, […]

PPC

Marin Gets D Round, Hearst Buys iCrossing

Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other people […]

SEO

Yahoo Acquires The Foursquare-Like Koprol

Yahoo announced that it has acquired an Indonesian site called Koprol. Think of it as a kind of cross between Twitter and Foursquare, with more emphasis on the latter. (Yahoo had been rumored to be in talks to buy Foursquare. This move may reflect its inability to close that deal.) It touches local, mobile and […]

Report: Apple Buys Mobile Search App Siri

Siri describes itself not as a “mobile search tool,” as I have in the headline, but rather as a “virtual personal assistant.” The company went public with its technology and iPhone app just a few months ago and now Apple has reportedly acquired it for an undisclosed sum that is likely more than $50 million […]

Google May Buy Travel Software Provider ITA: Report

Bloomberg News is reporting that Google is in discussions on what could be a $1 billion buyout of ITA Software, a company that provides reservation/information systems used by many well-known travel industry companies. Bloomberg cites “three people familiar with the matter” in its article, two of whom speculate that ITA could want up to $1 […]

Plink: Google Buys Another Mobile Startup

No FTC review here: Google has acquired Plink a UK-based startup that offers specialized visual search (or augmented reality [sort of]) for art. You take a picture of an artwork or object d’art and information appears about the artist and/or the piece. As the site makes clear, PlinkArt was simply the first in an intended […]

Aardvark Acquired By Google

TechCrunch reports Google has acquired Aardvark, a help engine, for $50 million. Aardvark allows you to ask questions, which then pushed the question out to a network of people who may be able to answer them. The answers are then sent back to you via instant message, email or even Twitter. Aardvark was created by […]

Netconcepts Acquired By Covario

Netconcepts, a Wisconsin-based SEO company, has been acquired by San Diego’s Covario, Inc. Many of you know the name Stephan Spencer, he is the Founder and President of Netconcepts. Wanted to wish Stephan and the whole Netconcepts team a huge congrats from us. Here are some quotes from the press release: “With the acquisition of […]

Report: Yahoo To Close MyBlogLog

ReadWriteWeb is reporting from “sources close to the project” that Yahoo will shut down MyBloglog next month. MyBlogLog doesn’t hold the blogging community’s attention today the way it did a few years ago, but if the report is true, it will disappoint many who continue to use the service. There was a time in 2006 […]

Facebook Begins New Search Rollout

Facebook said this afternoon that it’s “beginning the roll out of Facebook Search to all users,” which was previously being selectively tested. I’m unable to see it yet. But the Facebook blog explains: You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and […]

SEO

Yahoo Buys Xoopit To Advance “Smarter Inbox” Strategy

The web’s first (and some might still argue only) “killer app,” email, was invented roughly 35 years ago. And everyone seems to have ideas on how to bring it into the 21st Century. Google Wave is aiming to be an email replacement of sorts: a real-time, social communication and collaboration platform. Yahoo, for its part, […]

Are Our Brains Becoming “Googlized?”

Are our brains being rewired by using the Internet? The evidence tends to be pointing that way. As somebody interested in how the mind works, I read with interest the results of a recent study at UCLA that used the sexiest research tool around today, fMRI scanning. fMRI allows researchers to see which parts of […]

PPC

SEM Company, iProspect Acquires Range Online Media

Search Marketing company consolidation continues with iProspect acquiring Range Online Media today. This acquisition increases iProspect’s US staff base by more than 60 employees, bringing the them to a U.S. employee base to over 230. How will this impact the respective client’s accounts? The current Range customers will continue to be serviced by the same […]

PPC

iNET Interactive Acquires Search Marketing Standard

Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finance the magazine. iNET Interactive’s Director of Marketing, Kevin […]

Google Sells Off Performics To Publicis Groupe

SmartMoney reports that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe. When Google purchased DoubleClick, they acquired Performics with it. Google promised to sell off the Performics division, due to the conflict of interest in owning such a company. Today, they sold it to Publicis […]

SEO

Rumor: Google To Buy Digg For $200 Million?

There are ways in which Digg is like YouTube: it’s the “brand” in a competitive “social news” segment that also features Yahoo Buzz, AOL’s Propeller, MySpace News, Reddit, Ask Big News and, by some counts, more than 80 others. Similarly, YouTube was the “brand” in a crowded video segment when Google acquired the company. Digg […]

SEO

Twitter & Summize Tie The Knot

The rumors that Twitter will be buying Summize have now been confirmed. Twitter, the popular micro-blogging platform, has acquired Summize, a search engine that searches Twitter. You can read all the news at Techmeme and also make sure to check out Danny’s write up on Summize named Summize Gains “Local” Twitter Search Option.

SEO

Search Biz: Google And The “M-Word,” GooHoo Paid Search Deal Confronts Anti-Trust Scrutiny, Viacom Wants YouTube Employee Records, & Digg Wants To Sell Itself

Rob Norman is CEO of Group M Interaction Worldwide. Perhaps then it’s appropriate that he uses the “M-word” — monopoly — in an AdAge piece about Google. Norman has been a critic of the Google-Yahoo paid search deal and has said several times that he thinks it will result in higher keyword prices.

Triage Time For Yahoo, Delicious Founder Latest Departure

Are we watching an awkward transition at Yahoo or something more like a collapse? To declare my biases openly, I hope it’s the former. Yahoo and Google need strong competitors to keep them on their toes. But what’s happening at Yahoo certainly does not look good. The company has gone through several “reorgs” in the […]

SEO

Ask.com Buying Lexico, Owner Of Dictionary.com

In a move that is interesting and perhaps even surprising for several reasons, IAC/Ask is buying Lexico Publishing Group, which owns and operates “iconic” domains Dictionary.com, Thesaurus.com and Reference.com. These sites get most of their traffic through direct navigation and will increase Ask’s reach by 145 million unduplicated users (or 11 percent). Ask is saying […]

Yahoo Buys My Favorite Search Browser Plugin, Inquisitor For Apple Safari

Yahoo has acquired my favorite search browser plugin for Apple Safari, Inquisitor. Inquisitor is an extremely useful search refinement and search aid tool for the Apple browser market. Inquisitor offers autocomplete, refinements, suggestions, and also allows you to add any search engine you like, plus create your own personalized and advanced query operators, much like […]

Microsoft Buys Travel Search Site Farecast

Travel search site Farecast was rumored to be a takeover target recently and the CEO has confirmed that the site has indeed been acquired by Microsoft. TechCrunch, citing John Cook at the Seattle PI, says the deal was worth something in the $100-$115 million range.

AOL Acquires Sphere & Creates Search Interface For iPhone

Sphere, software that connects contextually relevant content to your content, has been purchased by AOL. The Sphere Blog confirms the acquisition, and TechCrunch suggests the purchase price was at about $25 million. Sphere initially launched as a blog search engine but then adapted into a “related content engine,” with clients from the Wall Street Journal, […]

SEO Company, Fathom Online, Acquired By Geary Interactive

Geary Interactive has announced acquiring Fathom Online, an SEO company. Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based in San Diego. Some of Fathom’s employees are now working out of the San Diego office.

SEO

Search Biz: Google Pays More For DoubleClick, Benefits More From Online Ad Shift, AOL’s Platform A Coming Together, & More

Last week, as you know, the EU gave approval to Google’s acquisition of DoubleClick for $3.1 billion. However, the deal closed at $3.24 billion, a mere $140 million more. But Google doesn’t have to count its pennies during this recession, the company says, because its international growth, specifically in China-Asia, will help insulate the search […]

SEO

CallGenie Buys Mobile “Ad Exchange” PhoneSpots

Voice services provider CallGenie announced the acquisition of mobile content provider and ad exchange PhoneSpots. The mostly stock transaction was valued at $5.75 million and provides a range of new client relationships and capabilities to Canada-based CallGenie.