Topic: Learning

PPC

PPCall Provider Ingenio Bought By AT&T

AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 […]

AOL Buys Q&A Provider Yedda

AOL announced that it has acquired Israeli Q&A provider Yedda for an undisclosed sum. Comparable in many respects to Yahoo Answers, Yedda bills itself as a next generation “semantic” Q&A service. AOL will more broadly integrate the functionality into a number of its sites and properties, as Yahoo has with Answers. The release also suggests […]

Searcharazzi Alert: Interwoven to Acquire Optimost

Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash. While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the […]

PPC

Washington Post Buys A Search Engine Marketing Firm

Washington Post buys search engine firm from the Washington Business Journal reports that The Washington Post bought a search engine marketing firm, CourseAdvisor. CourseAdvisor is an online education site that helps pair up students’ skills with college and university programs nationwide. Washington Post is hopeful that CourseAdvisor can boost their traffic and ad revenue through […]

Jaiku Bought By Google

Google has bought Jaiku, a Twitter-like service for quick or short blogging. We’re joining Google from the Jaiku team shows their excitement for the news. Because Google acquisitions usually lead to a mad rush of user sign-ups, Jaiku has decided to limit the number of new users who can sign up. If you are a […]

SEO

Searcharazzi: The Big O. The Big E.

This morning Omniture announced that it has agreed to buy Offermatica and sidekick division OTTO Digital for $65 million. Still waiting to hear from the ranks as to whether this was too much, too little, or just right. As if that’s not enough “O’s” for you, Optimost, another landing page optimization firm, is also been […]

SEO

Yahoo Buys Mobile Ad Content Company, Actionality

Yahoo! buys Actionality from Mobile Entertainment reports Yahoo has purchased Actionality, a company that specializes in creating ad-funded mobile content. Actionality has technology that embeds games with ads at the point of download. Actionality is a Munich-based company with sales offices in Berlin and Hong Kong. There has been no official confirmation of the acquisition […]

SEO

Marchex Acquires Call Vendor VoiceStar

Marchex announced this afternoon that it has acquired VoiceStar, which provides pay-per-phone-call (PPCall) and call tracking services to a range of companies online and their advertisers. The reported acquisition/investment price is $28 million. VoiceStar is expected to generate $1.5 million for the full year 2007 and double that in 2008. However Marchex sees a much […]

PPC

AOL To Acquire Behavioral Targeting Ad Network Tacoda

AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT is a form of personalization, […]

Official: Google Acquires GrandCentral, Telephone Management Company

Google confirmed that they have acquired GrandCentral, a company that lets you keep one telephone number as you move from home to home or job to job. Google said: We think GrandCentral’s technology fits well into Google’s efforts to provide services that enhance the collaborative exchange of information between our users. We’re really excited to […]

Searcharazzi: Potpourri

How, we ask, can Searcharazzi compete with the iPhone today? Any salacious details on the first malfunctions? Disappointed users? Easter egg functionality? Do tell, as Searcharazzi is not exactly camping out in front of an Apple Store. We did, of course, get our email from Apple saying that the iPhone is indeed here. So let’s […]

SEO

Yahoo Acquires College Sports Site, Rivals.com

Yahoo has acquired Rivals.com, an online college sports site. Yahoo said this acquisition “will significantly expand the community offerings and open publishing capabilities of Yahoo! Sports.” Although Yahoo did not discuss the financial matters of the agreement, paidContent.org suspects it was about $100 million.

Google Acquires Zenter, Online Presentation Software Company

Google has announced that they have acquired Zenter, an online presentation software company. The acquisition will enable them to add presentation software to their Google Docs & Spreadsheets offering. In mid-April, Google purchased Marratech, a video conferencing company and purchased Tonic, a company that built software for presentation creation and document conversion. One would think […]

SEO

YP Corp. Acquires Classifieds Site LiveDeal

YP Corp., operator of directory site YP.com, has acquired classifieds destination site LiveDeal in a stock transaction worth roughly $12 million. The two sites will, in the near term, maintain separate destinations but trade and combine content. Over time, the destinations will likely tighten or merge. Classifieds is the third largest Internet ad category, capturing […]

Google Acquires Multicore Programming Company, PeakStream

Google shivs server crowd with PeakStream buy from The Register reports Google has purchased PeakStream, a start-up that sells tools for programming chips with multiple processing units. The financial terms of the buyout were not disclosed, but rumors are that Google bought them on the cheap. Reportedly, PeakStream was not doing well financially and Google […]

Google Acquires Security Company, GreenBorder

Googlified reports that Google has acquired GreenBorder Technologies, an online security company, on May 11, 2007. Ionut adds that GreenBorder protects against virus, spyware, and trojan threats by watching the Internet session from the rest of the PC and earlier Internet sessions. If GreenBorder protects an application, the application would be highlighted in green. It […]

Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers

One month ago I mused about possible impact of Google’s DoubleClick acquisition on SEM agencies and bid management tool vendors. This week’s Microsoft acquisition of aQuantive sheds an interesting new light on the situation. As I reported, DoubleClick (and now Google) sells a powerful PPC bid management system called DART Search. Features include one-screen management […]

Google Likes To Invest In “Crazy Ideas”

Google’s Acquisitions Chief Looking for ‘Crazy’ Ideas from Bloomberg.com reports Salman Ullah, Google’s director of corporate development, as saying he considers investing in crazy ideas because those are ones that can become big successes.

PPC

Reprise Media Acquired By Interpublic

A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging […]

Happy Birthday, Flickr: Web 2.0 Pioneer Turns Three

On March 3rd, Flickr turns three. Flickr is in many ways the company that helped define “Web 2.0” and was its poster child for quite some time. And Yahoo’s acquisition of Flickr, in March, 2005, after only a year in existence and, even then, a longish courtship was one of the best consumer moves Yahoo’s […]

dMarc Founders Tuneout Of Google AdSense For Audio Plans

dMarc Founders No Longer At Google at paidContent.org reports that the founders of dMarc have left Google due to differences of opinion and remuneration. Chad and Ryan Steelberg bios), the founders of dMarc Broadcasting, sold the company to Google on January 17, 2006 for $102 million in cash and with potential to earn up to […]