How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Topic: Lily Ray
Does your website need an llms.txt file? + How to create one
The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Has Google demoted listicles?
A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
The hidden cost of a ‘wait and see’ SEO strategy
Freezing SEO investment can cost you visibility, authority, and momentum. Here’s how to keep moving while search and AI continue to evolve.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
SEO/GEO audits with AI fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
Are low-quality listicles about to lose their edge in Google Search?
Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini.
Google patent hints it could replace your landing pages with AI versions
This is only a patent, not something implemented in Google Search. Here’s how SEOs are reacting to the AI-generated landing pages patent.
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
Google & Bing don’t recommend separate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Top 10 SEO expert columns of 2025 on Search Engine Land
AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.
Timeless SEO rules AI can’t override: 11 unshakeable fundamentals
AI is reshaping search, but some SEO rules never change. Learn the timeless principles—content quality, site structure, and trust—that AI can’t override.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
Google’s new AI tool touts creating optimized content in a scalable way
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.
The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
Why local SEO is thriving in the AI-first search era
AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used
Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
Will Google’s AI Overviews kill the click?
Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.
Is it Tuesday? Google AI Overviews doesn’t know
Today isn't Tuesday, it's Wednesday! No, it isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions.
There are more than 4 types of search intent
Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.
Google AI Mode traffic is untrackable
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?
There is a growing spam problem in Google AI Overviews
For years, Google was known for crushing spam. Now, it's highlighting it in the most prominent position in its search results: AI Overviews.
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google AI Overviews now show for signed-out users in the US
You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.