Topic: Local Guides

Local SEO Recommendation: Google Business Profile

If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google Search, and Google Ads. Google Business Profile creates profiles of businesses which it shares with Search and Maps, and by […]

The holidays arrived early for local marketers

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting local discovery, including booking and food ordering. Google said it […]

SearchCap: Google penalties, Google appeals & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]

Google Using Points To Boost User Reviews, Beef Up Maps Content

A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original program offered rewards based on the […]

Foursquare “Experts” Reintroduces Gamification Into New App

In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]