SearchCap: Google penalties, Google appeals & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Don’t trust Google to structure your local data
  Apr 11, 2016 by Andrew Shotland

  As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

• Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
  Apr 11, 2016 by Greg Sterling

  Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.

• The evolution of SEO
  Apr 11, 2016 by Winston Burton

  Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?

• Google penalizes sites for unnatural outbound linking
  Apr 11, 2016 by Barry Schwartz

  Check your Google Search Console message center. Google sent out outbound link penalties over the weekend.

• Understanding intent through voice search
  Apr 11, 2016 by Sponsored Content: Bing Ads

  Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• SurveyMonkey adds mobile analytics to its resume
• Top 10 YouTube ads in March: New Always #LikeAGirl spot ranks No. 1 with 18M views
• [VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more
• Reminder: April 12 webcast — “Mapping the Value of Your Customer’s Experience”
• Visual analysis of AdWords data: a primer
• 5 customer-centric metrics to implement today
• Streaming social: What marketers can learn from Netflix’s social strategy
• Test & validate your HTML5 display ads with new IAB tool
• Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger
• MarTech Today: Marketing platform for chat apps, AdWords data visualization & more
• Understanding intent through voice search
• Newspapers try to block Brave browser’s ad-substitution business model
• Keyword research: a key element of SEO & content marketing

Search News From Around The Web:

Industry

• Google receives threat at HQ, police say, CNET
• Mobile search company Quixey swaps CEOs, TechCrunch
• What is working at Google like: Insiders reveal worst parts, BGR

Local & Maps

• Google My Business Guidelines – MIA, Mike Blumenthal
• Apple Maps public transit data comes to Portland, Oregon, appleinsider.com
• Google Earth Imagery update – March 2016, Google Earth Blog
• Google Local Guides App Bug Slows Local Reviews, Search Engine Roundtable

Link Building

• 4 Ways to Boost the Conversion Rates of Your Link Building, quicksprout.com

Searching

• Should Google be trying to control our decision-making?, State of Digital
• Twiggle Raises $12.5M To Bring Human Context To Search, geektime.com

SEO

• Google Issuing Structured Data Warnings, 4Ps Marketing
• Google Says Mixing Responsive, Dynamic Serving & Separate URLs Is Still Mobile Friendly, Search Engine Roundtable
• Large Number of EasyRecipe Plugin Users Hit With Manual Action, thesempost.com
• The Ultimate Guide to RankBrain, Ignite Visibility

SEM / Paid Search

• Bing Ads Enters the Spotlight at Advertising Week Europe 2016 #BingBites #AWEurope, Bing Ads Blog