The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
Topic: LookSmart
Video: Mel Carson on the early days of the search industry
Mel is one of the nicest and most caring people in the search industry - you should all get to know him.
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search business.
Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility
(Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011. To catch up, please see the first article in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery.) Google’s Panda algorithm update, which launched two […]
Maximizing PPC Budgets Using Alternative Search Engines
When building out a successful campaign on the major search engines, there often comes a time when the influx of traffic hits a plateau. To continue growing results, advertisers need to extend their reach and resources elsewhere. There are a few different routes to take when it comes to acquiring new traffic—however, the path most […]
2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2002 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Powers AOL Search The deal for Google to provide search results for […]
2000 In Review: AdWords Launches; Yahoo Partners With Google; GoTo Syndicates
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2000 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Launches AdWords To me, the big story of 2000 was Google’s launch […]
SearchCap: The Day In Search, May 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home Page Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. […]
Relying On Print Yellow Pages? Most Local Customers Turn To The Web!
Online marketers have been predicting the death of print yellow pages for years. While that will never happen, print yellow pages are no longer the primary way that people seek local information. In fact, the internet collectively — through search engines, local search sites, online yellow pages and other venues — is the top way […]
Searching For Small Businesses, Coming Up Frustrated
Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my […]
Search Engine Land & The Thought Leadership Series
Earlier this year, Search Engine Land participated in its first conversational marketing campaign through our ad partner, Federated Media. We’re now doing another one, and this is a short post to ensure readers know that while we’re taking part in a new “conversation,” our writers are not being told what to say as part of […]
Google Now Working With Click Forensics
Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud.
And The SMX West 2008 Schwag Awards Go To…
As many of you exhibitors knew, Danny Sullivan sent me on a mission to find the best schwag ever at SMX West because I am a schwag addict. In the end, you all had a lot of great schwag, and it’s super hard to choose the “best” piece. Therefore, I’m going to categorize my favorites.
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
SearchCap: The Day In Search, December 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
LookSmart Reports Poor Earnings & Sells FindArticles To CNET
Gary Price reports that LookSmart has sold off FindArticles to CNET Networks for $20.5 million. LookSmart published a press release that details the sale is in cash, not in stock. Neil Ashe, CEO of CNET Networks, said:
SearchCap: The Day In Search, November 8, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
LookSmart CTO Resigns
A couple of months after LookSmart CEO David Hills resigned, the company’s CTO, Michael Grubb, announced his resignation, effective September 7, 2007. Here’s the statement from the SEC 8-K filing: On August 31, 2007, Michael Grubb, Senior Vice President, Technology and Chief Technology Officer of LookSmart, Ltd. (the “Company”), notified the Company of his decision […]
SearchCap: The Day In Search, August 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
LookSmart CEO David Hills Resigns
A recent SEC filing reports that LookSmart CEO David Hill announced his resignation on July 26th, to be effective as of yesterday. LookSmart swiftly appointed Edward F. West, the current chair of its board of directors, to take over for the time being.
SearchCap: The Day In Search, June 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Good News, Bad News: LookSmart CFO Resigns, Company Ups Guidance
According to this SEC filing/press release (thanks Gary Price), LookSmart CFO and COO John Simonelli announced his intention to resign. LookSmart has been struggling for several years to regain respect and traction following the loss of the company’s deal with Microsoft/MSN, which sent it into something of a tailspin. Since that time the company has […]
SearchCap: The Day In Search, May 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Webcast: Alternative PPC Search Programs
Another webcast alert for SearchCap newsletter readers and anyone who visits Search Engine Land. In just over a week, the Reaping Return From Alternative Pay-Per-Click Search Engines webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Tuesday, March 27 at 1pm […]
Former Microsoft Search Chief Bill Bliss On Early Search Missteps
Yesterday I wrote a long piece looking at Microsoft’s moves in search since 1997. Bill Bliss, who I described as overseeing Microsoft’s "first era" of human-powered search, has added some great comments on missteps within the company ranging from not buying search technology earlier and ignoring the Google threat for so long in part because […]
Microsoft’s “Third Era” Of Search Begins With Departure Of Search Chief Christopher Payne
Microsoft’s top search executive leaving company from the Seattle PI covers Microsoft’s Christopher Payne reportedly leaving the company. The AP also reports similar news from its sources. Payne took over search efforts at Microsoft back in 2003. He oversaw what I’d call Microsoft’s "second era" of search, that of developing a crawler-based search engine to […]
SearchCap: The Day In Search, Feb. 21, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Ask.com & LookSmart Renew AdCenter License Agreement
Off the business wire from yesterday, Ask.com Renews AdCenter License with LookSmart. In short, Ask.com has renewed their agreement with LookSmart to license LookSmart’s “AdCenter for Publishers” through 2009. Basically, LookSmart powers Ask.com’s Sponsored Listings PPC advertising program for publishers.