Proxies for prompts: Emulate how your audience may be looking for you
As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.
Topic: Mike King
The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
SEO at a crossroads: 9 experts on how AI is changing everything
AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
Is Google testing Gemini 2.0 powered AI Overviews?
We are seeing some really deep and comprehensive AI Overviews being tested in Google Search.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
How SEO moves forward with the Google Content Warehouse API leak
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
Google responds to leak: Documentation lacks context
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.
9 ways to stay on top of the latest SEO trends
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.
Expert Insights On The Future Of SEO, Part 2
In today's installment, search industry veterans predict where SEO will be in 2020.
iAcquire Banned From Google After Link Buying Allegations
The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our story named What Can We Learn From The Latest Brand To Be […]