Topic: Old Spice

SEO

See The Top 10 Most Searched Ad Campaigns On Bing For 2013

Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, […]

SearchCap: The Day In Search, October 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth […]

Why Enterprises Cannot Ignore Deep Link Building

Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free.” Since this is the case, do these sites really need to have a dedicated link building effort in place? […]

YouTube Releases Top Videos & Searches For 2010

YouTube has announced their top watched videos and top search queries. The top watch videos are broken out by major label music videos and excluding major label music videos. First the top search queries: January – haiti February – luge March – eclipse trailer April – ipad May – eminem not afraid June – shakira […]

SearchCap: The Day In Search, November 4, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StumbleUpon Becomes Android App Discovery Tool StumbleUpon, which these days calls itself a “discovery engine,” has integrated app discovery into its Android application’s repertoire. It takes into account a range of […]

How Old Spice Found The Sweet Smell Of Viral Video Success

In a recent session at SMX East, I discussed “The Five M’s: A roadmap for creating and executing winning YouTube campaigns.” The session dissected multiple layers of genius at work in the Old Spice campaign created and executed by Wieden+Kennedy. So let’s dive in and consider the Five M’s that will keep your YouTube campaigns […]

SearchCap: The Day In Search, July 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Newspapers Partner To Sidestep Google News A group of six French newspapers is partnering to create an online news site that they hope will be an alternative to Google News. […]

SearchCap: The Day In Search, July 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Advertising: An In-House Guide To Getting Started If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online […]