Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All About The Changes To Google’s Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin A look at what is changing and what is not on Google desktop […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Search Engine Land App Now Live For iOS & Android Download the new Search Engine Land app, plus the Marketing Land sister app for iOS and Android devices now. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Build A Customer-Centric Keyword Strategy Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they’re using, and use that intelligence to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]
When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had “over $350 […]
Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, “The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through […]
In New York, at the Mobile Marketing Association forum, Google presented sponsored research on global smartphone user and marketer behavior. The data come from two related studies. The first is an “an online survey of thousands of mobile consumers in 30 countries.” The second is based on “a telephone survey of 1,000 marketing decision makers,” […]
Tech consulting firm IDC has predicted that Google’s mobile operating system will become the dominant mobile platform this year, achieving a global market share of 39.5 percent. The next in line would be former global leader Nokia with 20.9 percent. Apple comes in at 15.7 percent. Windows Phones to Overtake Apple (via Nokia) These figures […]
StumbleUpon, which these days calls itself a “discovery engine,” has integrated app discovery into its Android application’s repertoire. It takes into account a range of variables to make recommendations to individual users. Those include user preferences, interests and the choices of friends and other “like-minded users.” Once installed, you simply hit the StumbleUpon logo/button in […]
Earlier this week a Bloomberg/BusinessWeek article appeared under the headline: Apple Threatens Search Giants’ Mobile Ad Shares. It gained a tremendous amount of secondary pickup and discussion for the proposition that Apple had tied Google in mobile advertising revenue. The article relied on IDC estimates to argue “Apple may be gaining share in the U.S. […]
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag. It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, […]
In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who’d simply not paid attention before: “Hey, maybe this thing IS for real.” Now Apple is reportedly buying another tier one mobile ad […]
The 30-day window for the FTC’s review of Google’s $750 million acquisition of AdMob is now up and the regulatory agency has decided it’s going to take a closer look at the impact of the deal (“second request”) on the nascent but rapidly evolving mobile advertising sector. This means that the FTC will be gathering […]
Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile advertising and marketing have been […]
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email […]