Google: All online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Topic: Opt-out
Behavioural Advertising
Lots of people are afraid unnecessarily of behavioural advertising. All it means is that if you have been to a site or bought something, a cookie is dropped on your computer and ad servers read those cookies and try to serve you an ad that is most appropriate to you. The data is anonymised and […]
Google Intros New Privacy Controls For Mobile Consumers
To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob networks. For several reasons that have to do with ad performance, Google has decided to use the device identifier going forward. That will enable the company to do frequency capping, behavioral targeting […]
Privacy, Location Sharing & Opting-Out On Apple iDevices
On Monday when Apple released its iOS 4 software update it changed its terms and privacy policy. One of the provisions of the new privacy terms — though few typically read them — concerns location monitoring and sharing in the background. Here’s what it now says about location: To provide location-based services on Apple products, […]
Google Will Let Web Users Avoid Analytics Tracking
With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software. The news comes in a blog post today that says a browser-based plugin will be available “globally … in the coming weeks.” […]
Privacy Concerns, Online Ad Targeting On Apparent Collision Course
Call it the “Cuban Missile Crisis” of online advertising: consumers and publishers are increasingly at odds over online ad targeting and behavioral targeting (BT) in particular. While that may be a hyperbolic characterization, the majority of US internet users appear uncomfortable with online tracking and targeting at a time when publishers and search engines are […]
Yahoo Tries To Justify Automatic Account Optimization
Three weeks after the latest uproar over its decision to auto-optimize sponsored search accounts, Yahoo has published an explanation under the brassy headline, “The Truth about Account Optimizations.” As a refresher, earlier this month Yahoo emailed advertisers about its new Terms and Conditions, which says that Yahoo may create ads, edit keywords, and/or optimize the […]
Yahoo To Enable Opt Out Feature For Customized Ads
Yahoo has announced that they will begin giving their users the ability to opt-out of customized advertising on Yahoo.com. The feature will be added to the Yahoo privacy center by the end of August. This is an expansion of Yahoo’s opt-out program for third-party networks. This was done in response to the inquiry by the […]
Facebook To Potentially Change Beacon After Privacy Furor
Facebook has faced a steady stream of complaints, negative PR, and other criticism after rolling out the “Beacon” component of its new suite of advertiser tools and programs. For those who aren’t up on it, Beacon captures actions and transactions Facebook users conduct on third-party sites and essentially broadcasts those through newsfeeds to their networks. […]
Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice
AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live). AOL has behavioral ad technology that stores consumer’s preferences and then tailors […]
4 Questions & Answers You Should Know About Facebook’s Public Search Listings
Last week, Facebook formally announced that it was making millions of personal profiles accessible to the public via major search engines. As far as I can tell, Facebook members who never intended or expected to be listed this way were suddenly opted-in to Facebook’s new plan. I say “as far as I can tell” because […]