Fashion AI SEO: How to improve your brand’s LLM visibility
Learn how fashion brands can boost AI visibility in ChatGPT and Google AI Mode through PDPs, creator content, Reddit, and PR.
Topic: Patagonia
AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
What LLMs link to and why it matters for your brand
Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.
Local vs. traditional SEO
Explore the differences between local and traditional SEO.
Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
Why it’s worth targeting keywords with no-to-low monthly search volume
Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
Microsoft More “Ethical” Than Apple, Google, Yahoo, Facebook
Many people might not believe that Microsoft, the company that a decade ago was often known as “the evil empire,” is now one of the most “ethical” internet companies, beating out Google, Apple, Yahoo, Facebook and other well-known online brands. That’s according to the New York-based Ethisphere Institute (EI), which produces an annual list of […]