Stop trying to replace people with AI
Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.
Topic: Pew
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
SearchCap: The Day In Search, January 16, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4 Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in […]
SearchCap: The Day In Search, August 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your […]
SearchCap: The Day In Search, September 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Must-Have Browser Tools For Link Builders Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those […]
SearchCap: The Day In Search, May 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Chinese Searchers: Your Search Interruptions Are Not Our Fault Google announced on their blog that they have noticed an increase in complaints from searchers in mainland China. The issues […]
Yahoo Launches Mobile-App Search (For PCs) In The UK
Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved somewhat since I […]
SearchCap: The Day In Search, January 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than […]
SearchCap: The Day In Search, September 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This Week On Google+: Suggested Users, API Delays & Measuring Google+ Influence! Over two months in, Google+ has continued to make many changes to the fledgling social site. Here is what’s […]
Pew: 58 Percent Use Geosocial And Location-Based Services
Pew has released some new survey findings showing that roughly 58 percent of smartphone owners use what Pew is calling “geosocial and location-based services.” There’s a mix of activities and applications grouped under these headings, including maps & directions and sites like Yelp and Foursquare among other things. Pew data reflect that 35 percent of […]
Pew: 65% Of Online Adults Now Use Social Networks
It comes as no surprise that social networking is one of the top online activities, exceeded only by email and search according the Pew Internet Project. The most noteworthy finding of a new Pew report on social networking is that its growth is most pronounced among older Americans: The frequency of social networking site usage […]
Pew: Twitter Usage Grows to 13% With African-Americans Leading Adoption
Thirteen percent of the U.S. online population now uses Twitter at least occasionally, according to new research from the Pew Internet and American Life Project, marking a significant increase from the 8% previously measured in November 2010. Growth was especially strong among non-Hispanic Whites and those between 30 and 49 years old. Among online African-Americans, […]
Search Is No. 2 Online Activity Across All Age Groups: Pew Study
Using search engines is the second most common online activity among all age groups, according to the new Generations 2010 report from the Pew Internet & American Life Project. E-mail is the most popular online activity among each age group. According to the Pew study, 87% of all US adults who use the Internet also […]
Survey: Older Americans Flocking To Social Media
Teenagers have been grappling with a tough question lately: What do I do when mom tries to friend me on Facebook? Well, you ain’t seen nothing yet, whippersnappers. There’s a new dilemma you better start thinking about: What do you do when grandma sends a friend request? That’s more and more likely according to a […]
Pew: Young Or Old, Search Cuts Across Age Categories
The Pew Internet & American Life Project has come out with a fairly comprehensive look at generations and internet activity, called “Generations Online.” The report segments users by age categories (i.e., X, Y, Boomers) and looks their online activities. The data were drawn from responses by thousands of users to surveys conducted by Pew researchers […]
Pew: Daily Search Usage Approaching Email Levels
According to a new report from The Pew Internet & American Life Project, daily use of search engines is growing and starting to approach email usage levels. New research conducted by telephone among 2,251 US adults, age 18 and older, found that 49 percent of internet users use a search engine on a typical day, […]