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SearchCap: The Day In Search, January 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than […]

Barry Schwartz on January 23, 2012 at 5:02 pm | Reading time: 5 minutes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?
On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to […]
10 Form Optimization Tips For Landing Pages
Over the years, I’ve done a lot of work with form optimization. In this article, I’ll cover some tried and true form optimization tips. I’ve done most of my testing on the PPC side, but obviously, the information can also be used effectively to improve overall form conversions on websites. 1. Include A Privacy Line […]
How To Achieve Mobile Search Ranking Clarity
Mobile search results not only produce different rankings from desktop search but can also vary based on the mobile device type that the query was performed on, as has been written about here at Search Engine from myself and Bryson Meunier among others. You can see mobile results directly from your desktop for feature phones at https://www.google.com/xhtml and […]
Google Plus Connections Are The New Link
A couple of weeks ago, Google caused a big hub-bub when it launched Search Plus Your World (“SPEW” for short), the catchy-titled deep integration of Google Plus and Google’s organic Web results. Naturally as soon as that happened, many of my clients, big and small, called to get some perspective on what this might mean […]
Google Search Showing Results For Punctuation Marks
Alex Chitu reports Google is now showing search results for punctuation marks and other types of symbols. In the past, Google ignored most punctuation marks and didn’t show any results for them that were useful. Now Google is. For example, a search for , returns pages on the topic of usage of comma in your writing. […]
“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Gets Them Into Google’s “Search Plus Your World”
I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone leverage Google’s own results to see this. The tool […]
Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About
Before Google was formally approved to buy travel software company ITA, the company argued that the acquisition would result in “innovation” for travelers and travel search users. Beyond the appearance of flight times/routes in search results we haven’t seen much “innovation” yet. Google’s new “find hotels by travel time” experiment is, however, an example of […]
“Ask On Google+” Links Appearing In Google’s Search Results
The invasion of Google+ into Google’s search results continue. The latest Google+ification? Now Google’s encouraging people at the end of its search listings if they “Want to ask your friends about” what they were Googling. Want To Ask Your Friends? Tom Critchlow tipped me off to spotting this in his search results. I checked, and I found […]