See how ecommerce brands can improve AI visibility in ChatGPT, Google AI Mode, and other LLMs through citations, product recommendations, Reddit discussions, retailer pages, reviews, and consistent product data.
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Access up to 5 AdWords accounts with one loginSep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore. Seeing Google Keyword Planner down? You’re not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Should Be Using Google Analytics Smart Lists For Remarketing Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re […]
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is making possible new types of in-store, digitally-enhanced experiences for shoppers. […]
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades Users will now be able to find more on the go as a new round of mobile […]
Google has acquired retail feed management provider Channel Intelligence (not to be confused with Channel Advisor) for $125 million. The company counts major brands and retailers among its clients. Channel Intelligence (CI) offers a range of services built around data management and product feed optimization. It lists Target, Philips, HP, Neiman Marcus and Best Buy […]
The Optimal Conversion Recipe: Search, Display & Retargeting Presentations from SMX East, October 2012 Many search marketers have to manage both text and display ads, and how to do this best is an important concern. An key success factor with this juggling act is retargeting: understanding user intent via search, and then subsequently advertising to […]
Search Meet Display; Display Meet Search Presentations from SMX East, October 2010 Search and display ads are two entirely different creatures. Yet web surfers see them both…and they’re getting more connected. Turns our that display ads (brand enhancers) can help search ads (conversion specialists) work together to get people to buy. This session looks at […]
Yahoo was the first of the major search engines to use search query data to inform and influence subsequent display ad serving. However, as Magnetic CEO Josh Shatkin-Margolis pointed out to me, that only works within the Yahoo network, not across the broader internet. He would know, having worked as a Director of Engineering at […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Opens Up Trademarked Bidding To Most Countries BrandVerity tipped me off to news that Google has modified their AdWords trademark policy to allows bidding on trademarked terms in 190 […]
The US Federal Communications Commission approved a plan to allow unlicensed broadcast TV spectrum to be used by companies to create wireless broadband services that amount to “WiFi on steroids.” This was a hotly contested issue, with tech and electronics companies like Google, HP, Microsoft, Intel, Dell and Motorola, among a number of others, lining […]
I’ve got no problem if Microsoft wants to “bribe” searchers to use its search engine. Even Google has done the same. But the Live Search Cashback program rolled out today seems a pretty inept way to do it, far more likely to disappoint and frustrate than woo searchers.
Now that the 700MHz auction is over and Verizon and AT&T are the winners of the largest spectrum blocks, Google is placing renewed emphasis on its shared bid for a piece of unlicensed TV “white spaces.” We’ve written about the so-called “white space coalition” previously.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
According to a Dow Jones report, prototype devices from Google, Microsoft and a coalition of companies that includes Philips, Intel and Dell failed an initial test that might have allowed the group to offer wireless internet and potentially other services on “unused portions of the nation’s television airwaves.” The Federal Communications Commission’s Office of Engineering […]
Both the Seattle PI and the Seattle Times have details about a group of technology companies — including Microsoft and Google — seeking permission from the US Federal Communications Commission to test a prototype device that uses "white space" radio spectrum freed up as TV stations go digital. Could it potentially be a way for […]