SearchCap: The Day In Search, February 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades
  Users will now be able to find more on the go as a new round of mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more information at anytime, from any […]
• The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile
  “If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across multiple devices, and to increase adoption […]
• Google On Will They Ever Remove PageRank From The Google Toolbar?
  Google’s head of search spam, Matt Cutts, posted a video on YouTube named Why don’t you turn off the PageRank feature in the Google Toolbar? It is a very fair question, in fact, a question Matt Cutts brought up himself in about five years ago in 2007. But till this day, we have the Google […]
• Google Maps Adds Ski Resort Trail Maps For Android & iPhone
  Over on the Google Lat / Long blog, Google Maps announced new feature that overlays lifts and trail maps for 38 major ski areas in the U.S., available from Google Maps using your Android device or iPhone. It could be a handy feature, provided you have two things: something like Burton Screen Grab gloves so you […]
• TEES Your Visitors For Higher Conversion Rates
  We model our online prospects with a number of different funnels, paths, flows and journeys. There is the classic AIDA sales funnel (Attention, Interest, Desire, Action). There is the Brad Geddes search funnel (Awareness, Interest, Learn, Shop, Buy). Joseph Jaffe Flipped the Funnel. Dave Evans added the social cloud to the funnel. For me, it […]
• Facebook: The New Display & Search Channel
  Facebook is the most preeminent social networking site in the world. It is not the first and probably won’t be the last, but it is likely the most important. Facebook usage is massive because users spend large lengths of time on the site. If Facebook was a country, and its users were citizens, then it […]
• Opinion: Why Google Should Crack Down Harder On The Mugshot Extortion Racket
  Recently a friend contacted me because his daughter was in tears about her mugshot photo being posted on the Internet. She was arrested a few years ago, the matter was settled, and the arrest record was expunged. Nevertheless, her mugshot was prominently displayed on several sites whenever anybody Googled her name. Unbeknownst to him, trying […]
• 10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley
  Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Engine Land’s – SMX West is where professional internet marketers like you go for the latest tactics for increasing traffic, conversions and sales. Here are 10 reasons why you should register and join us March 11-13 in San Jose: 10) Cutting […]
• Google Buys Channel Intelligence For $125 Million
  Google has acquired retail feed management provider Channel Intelligence (not to be confused with Channel Advisor) for $125 million. The company counts major brands and retailers among its clients. Channel Intelligence (CI) offers a range of services built around data management and product feed optimization. It lists Target, Philips, HP, Neiman Marcus and Best Buy […]
• Has Google Overtaken Naver In South Korea?
  Since roughly 2006 Naver has been the leading search site in South Korea. Consistently Google has been unable to break through and — according to various traffic estimates — has less than 5 percent of the market there. That’s as recently as Q4 of last year according to data I’ve seen. Mysteriously, however, StatCounter is […]
• Australia’s Highest Court Relieves Google Of Liability For “Deceptive” Search Ads
  Yesterday, Australia’s highest judicial body, called The High Court of Australia, overturned a lower court decision that held Google responsible for paid-search ads deemed deceptive by Australia’s antitrust regulator, the Australian Competition & Consumer Commission (ACCC). According to Bloomberg, roughly six years ago the ACCC sued Google claiming that certain travel-related ads appearing in search […]
• Google’s Logo For Mary Leakey’s 100th Birthday
  Google has a Google Logo, aka Google Doodle, today for Mary Leakey’s 100th birthday. Mary Leakey was a British archaeologist and anthropologist who earned her fame after discovering the first fossilized Proconsul skull. The Proconsul skull is of an extinct ape which is believed to be from human descent. She is also credited with discovering […]
• IAC: We Comply With Google’s Toolbar Standards
  Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners into place in October, issuing rules meant to bar software […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• US December Smartphone Share: The Apple-Samdroid Battle Continues
• Kim Kardashian Talks Social Media: Loves Instagram, Twitter Is Fun, Facebook For Branding
• Four Ways Facebook Can Increase Email Sales
• Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter
• Twitter Buys Bluefin Labs To Develop Social TV Products
• Target An Audience That Matches A Specific Profile With Facebook’s Lookalike Audiences For Ads

Search News From Around The Web:

Business Issues

• Apple app advantage eroded as Google narrows iPhone lead, San Jose Mercury News
• Google Said in Talks to Invest $50 Million in Vevo Site, Bloomberg
• Twitter CEO Guides Startup to Maturity—Maybe IPO, Wall Street Journal
• Yelp Defeats Legal Challenge to Its User Review Filter, Forbes

Local Search & Maps

• Google Threatens to Remove Listing While Pitching AdWords Express, ngsmarketing.com
• Guest Post: Dan Austin on Google Mapmaker Categories, Mike Blumenthal
• Ski Resorts now on Google Maps, Google LatLong

Link Building

• Did Google Lose All Your Links To Your Home Page?, Search Engine Roundtable
• Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics, Search Engine Watch
• Link Building; My “Do This Every Day” Checklist, Search Engine People

Paid Search

• Google AdSense Bringing Back Ad Navigation Arrows?, Search Engine Roundtable
• Keep track of account changes with reporting notes, Inside AdSense
• New AdWords API features supporting enhanced campaigns, Google Ads Developer Blog

Searching

• Understanding Tire Sizes for Cars, Trucks & Bikes, Wolfram|Alpha Blog

SEO & SEM

• 9 Most Misleading PPC Metrics, Search Engine Watch
• A Technical SEO Guide to Crawling, Indexing and Ranking, State of Search
• Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results, Search Engine Watch
• How to Use Journalism to Create Context for Keywords & Content, Search Engine Watch
• Learning SEO? Here’s Six Ways To Get Started, koozai.com
• SEO Myths About Authorship and Author Rank, SEO Theory
• Should I Use Canonical to Solve Blog Tag Duplicate Issue?, internetmarketingninjas.com
• When Redesigning Your Website, Don’t Kill Your SEO: Part 1, Search Marketing Standard
• Why Web Design Should Be Your First Stop in Any SEO Campaign, koozai.com

Video, Music & Image Search

• Bing Video Results Now Available in the Bing for Windows 8 App, Bing Search Blog