Topic: Privacy

Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking

In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company was “Enhancing how you use your device but without compromising your privacy.” A not-so-indirect swipe at Google, this approach also suggests limitations out of the gate. Federighi discussed a cluster of “intelligent” enhancements to Siri and search intended […]

From Novelty To Foundational Product: The Evolution Of Google Maps

Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because Maps are more “useful” to mobile users than […]