Topic: PubCon

The 2007 Paid Links War, In Review

The paid links debate is back, this time about whether Google wants all links in a paid post to have a nofollow attribute. Below, a look at the latest round, plus a recap of this year’s "War On Paid Links" by Google and where the other search engines stand on the subject.

Sub Domains To Be Treated As Folders By Google

Matt Cutts of Google said at PubCon that Google will be treating sub domains similar to how they treat folders on a site. I reported this at the Search Engine Roundtable on a post by Tedster at WebmasterWorld, where Tedster said: News flash from Las Vegas PubCon. Matt Cutts informed us that Google will very […]

PPC

Inaugural Werewolves Search Spam Game At PubCon Vegas

Last night in Las Vegas, SEOmoz held a game featuring well-known names in the SEM industry. The game is based on a game called Werewolf, and special cards were created picturing folks in the search marketing industry. Ian Kennedy posted coverage with pictures of the event and Rebecca Kelley from SEOmoz posted her coverage of […]

SEO

December’s Battle Of The Search Conferences

It’s mid-November, when WebmasterWorld’s PubCon is traditionally held. But all’s quiet on the Las Vegas front. What’s up? This year, PubCon has moved to December, running head-to-head against Incisive Media’s SES event in Chicago. What’s a search marketer to do?

PPC

Education Is Vital For In-House Search Marketers

Education is very important to in-house search engine marketers—it’s the only way you can hope to keep up with the scrappy entrepreneurs who are constantly pushing the envelope with new tactics and techniques. There are many routes that you can go to get your education, but you should understand that in a constantly changing field, […]

Goodbye Search Engine Strategies!

It’s Search Engine Strategies San Jose next week. For Chris Sherman and I, it’s our swan song. This is the last SES event that either of us will program, with our search marketing conference efforts going forward focused on our own Search Marketing Expo (SMX) events. But we’ve put our all into making the last […]

Are Lower Case Titles In Yahoo Coming From Anchor Text

At the last WebmasterWorld PubCon, there was a site clinic where one of the issues that came up was Yahoo not using the title tag for a specific site. Instead, Yahoo got titles for these pages in a place no one could figure out, and the titles were all in lower case. Recently, this has […]