SearchCap: The Day In Search, July 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AOL: Tomorrow’s Google Free Friday Alternative Tomorrow is the first of the Google Free Fridays that Search Engine Land is promoting in July. As our previous This July: Try Google-Free Fridays! […]
Danny Sullivan on July 5, 2007 at 9:11 pm | Reading time: 8 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- AOL: Tomorrow’s
Google Free Friday Alternative
Tomorrow is the first of the Google Free Fridays that Search Engine Land is
promoting in July. As our previous This July: Try Google-Free Fridays! post
explains, the point is to encourage people to open their eyes to some of the
other major search engines, whether it to be to… - History Of AOL
Search
In preparation for those trying AOL tomorrow as part of our first Google-Free
Friday, I thought it would be helpful to give some background on AOL in
search. AOL has long offered search — and even owned several web crawling
technologies — over the years. Don’t forget to read AOL:… - Deconstructing
Grouped Google Results
My favorite session at SMX Advanced last month was "Give It Up," the session
where panelists shared little-known secrets. I’m a little biased, since that
was the panel I spoke on. But still, as the last session of the two days, it
really ended the conference with a bang…. - eBay Brings
Classifieds Site Kijiji To The U.S.
According to the Newspaper Association of America, U.S. print newspaper
classified advertising was worth about $17 billion in 2006. The category has
been under pressure for years from top online verticals, some of which are
owned by newspapers, eBay, Craigslist and, now, new aggregators and
destinations such as Oodle ,… - FAST Buys
Recommendations Engine AgentArts
Enterprise search provider FAST Search & Transfer has acquired personalization
platform and recommendations engine AgentArts. The technology will be folded
into FAST’s various enterprise search offerings, which include a range of site
search and monetization options for online publishers. The company also has a
mobile search partnership with InfoSpace. FAST… - The Challenges
Of Bringing Search Marketing In-House
Many organizations are making the transition from using an agency for search
marketing to bringing it in-house and along with this transition comes many
challenges. To find out how organizations cope with the transition, we posed
the following question to some of the top in-house SEO analysts: What is… - Profile Of
Susan Wojcicki: Mother Of AdSense
The house that helped build Google from the USA Today looks back at how Susan
Wojcicki’s decision to let Google’s founders, Larry Page and Sergey Brin, rent
out space in her garage changed her life and ours. Wojcicki purchased her
4-bedroom home on 232 Santa Margarita Ave. for about $600,000… - eBay Partners
With Yahoo To Create "eBay Toolbar"
eBay Launches Yahoo Co-Branded Toolbar from AuctionBytes reports that eBay has
partnered with Yahoo to co-brand a toolbar. The eBay Toolbar not only allows
you to search the complete web, but also enables you to search eBay properties
such as eBay, eBay Express and Half.com. You can also easily access… - Naver, The
Google Of South Korea
Crowd’s wisdom helps South Korean search engine beat Google and Yahoo from the
New York Times describes South Korea’s most popular search engine, Naver.
Naver currently has a 77 percent share of all searches from within South
Korea. Daum.net follows with 10.8 percent, Yahoo with just 4.4 percent and
Google… - Finding
Customers Through Anti-Commercial Queries
There’s a fallacy that sellers create for themselves, that most people go
online to spend money. — Ammon Johns, from How Many Search Queries Are Really
Unique?, I checked the AOL database :-) You research a niche for a business
online, and find a genuine need in an area… - Understanding
Your Audience With Search, B2B Style
Isn’t it funny how things have a way of coming full circle? It’s been years
since I last talked with my mentor, but his sage advice rings true today more
than ever. He told me that anyone can ramble on about anything without regard
for their audience, but that…
Applications & Portal Features
-
Welcome to the Official Gmail Blog, Official Gmail Blog -
Paul Buchheit, the Man Behind Gmail, Google Operating System -
Google
Code Search gets major upgrade, Googling Google
Business Issues
-
Investor activist who targeted Yahoo is at it again, News.com -
2007 Half-Year Web Technology Report: A’s for Google and Facebook,
Read/Write Web - Yahoo targeting next
8M Filipino Internet users, Asian Journal - Archrivals ally:
Walla! to work with Google Israel, Haaretz -
Microsoft Continues Registering New Domains, Transfer Others,
ResourceShelf -
Google cuts Founders’ Awards, Geeking With Greg - Close to the
Vest, Forbes
Conferences
- Give It Up at
Search Marketing Expo (June 5th, 2007), Search Engine Roundtable -
SMX Notes – Give It Up!, Marketing Pilgrim -
The Top SEOs ‘Give it Up’ In Seattle for SMX, Bruce Clay Blog -
30
Day SMX Embargo Lifted on "Give it Up" Session, Search Engine Guide
Link Building
- How to Achieve Higher
Rankings and Stay out of Google Hell Via Optimized Internal Linking, Jim
Boykin
How I built 10,000 links in 3 weeks, Blogstrom-
How Many Links Could a Link Lover Love?, Search Engine Watch
Local, Maps & Mobile
-
Editing your mashup without Google Mashup Editor, Google Mashup Editor
Blog -
How Google Earth Really Works, Google Earth Blog -
Philosophy Behind Google Earth and Maps, Google Earth Blog -
Carhenge, here we come, Google Public Policy Blog -
Google Maps With Updated Cloud Cover Satelite Imagery, Inside Google -
Monthly Virtual Earth Data publish is complete, Virtual Windows Live Local
Earth Blog -
Mapping N-E-W-S, Windows Live Local Blog -
Google Earth shows Chinese nuclear sub, News.com
Paid Search & Contextual
- Google Opting
AdWords Advertisers Out of Content Network Automatically?, Search Engine
Roundtable - Top Search
Queries Google AdSense Report Broken, Search Engine Roundtable -
New click quality reports in adCenter, adCenter Blog
Shopping Engines in the Dark Ages, Comparison Engines- Can Pay Per
Click Conversions be Based on CTR Rates?, Search Engine Roundtable - Google And Valleywag
"Fight" Over AdSense Creation, CNBC -
Easing Back Into Civilization, Looking for Signal Over Noise, Traffick -
A level playing field for the BBC on Google AdWords?, Currybet -
So
long Hotmail, Hello Fraudwall, Richard Sim
Podcasts
- Affiliate
Summit, Pubcon, SES, Adtech Which One Is For You?, Shoemoney
Yahoo Struggles to Chip Into Google’s Act, NPR- eBay To Do
Classified Ads; Google Wants Microsoft Anti-Trust Restrictions Extended &
More!, Daily SearchCast
Searching
-
adCenter / Live.com / MSN Search Changing Layouts?, PPC Lab -
Ever more books to read, Google Blog - MSN is now in Russian,
Russia-InfoCentre -
Learning cluster labels from search logs, Geeking With Greg -
Characterizing the value of personalized search, Geeking With Greg -
Chris Benoit The Fifth Most Searched Term Last Week, Hitwise -
Science Direct-ly into Google, O’Reilly Radar -
Elsevier Has No Fear Of Google Scholar, WebProNews - Google’s
Advanced Search Syntax, Google Blogoscoped - Check Which
Google Result Number is Censored, Google Blogoscoped - Is
Personalization The Path To Follow?, Search Insider
A Collection of Google Universal Search Thoughts, Search Engine Journal-
Google Subpoenaed for Keyword Purchase Data–Rhino Sports v. Sport Court,
Eric Goldman
SEM Industry
-
Reader Poll: Most SEO Friendly Industries, Online Marketing Blog -
Who Paid ThreadWatch to Close?, John Andrews - American
Lawyer Media Being Bought By UK’s Incisive Media For $600 Million: Report,
PaidContent.org -
Advantages of Ongoing SEO Consulting, Online Marketing Blog -
Answers.com Trying Creative Writing Challenge, InsideGoogle
SEO & SEM
- Do It
Yourself SEO?, Search This - Page Rank, and Query
Specific Page Rank, Eric Enge - Oh, What a
Tangled Web…, Yahoo Publisher Network -
Building a Web Site Theme with Silos, Part Three: Folder/Directory Structure,
Bruce Clay - Telling
Google Your Domain Moved, Google Blogoscoped -
How To Own Those ‘Seasonal’ Keywords, Pronet Advertising
Social Media
- Farewells and
Welcomes, Technorati Blog
Silicon Valley Politics: Technorati Staff Changes, Epicenter-
Google offers service to facilitate removal of illegal contents, Xinhua -
New Netscape.com – One Year On, Read/Write Web - Wikipedia
I’m in Ur Index Rulin’ Ur Serpz, Graywolf -
Newsreader: Organize and search your feeds with Fastladder, Lifehacker - Irony: People
Soliciting Diggs on Pownce, Mashable -
Looks like Wales v. Calacanis is… ON!!! (sort of), Jason Calacanis
Wikipedia Chief: Mahalo ‘Just Not That Interesting’, Epicenter-
Jason Calacanis: Mahalo, a top-20,000 website, Valleywag - Sphere
Quietly Nailing Its Business Model, TechCrunch
Video, Music & Image Search
-
Fox deal for Photobucket gets U.S. antitrust OK, Reuters - SomaFM
Founder: SoundExchange Wants Google to Buy Pandora, Wired -
China’s Baidu sets up online music partnership, Reuters -
Mute Math, Yahoo, and Flickr, John Battelle - NBBC
Joins The Deadpool, TechCrunch -
YouTube Running Ads Under Videos, InsideGoogle
Other Items
Googleplex and the Hispanics, Googlified- Google
Employees on Wikipedia, Google Blogoscoped - Google Gay
Pride Gallery, Google Blogoscoped -
Hope You Enjoyed Your Fourth, InsideGoogle - July 4th from
the Search Industry, Search Engine Roundtable - Jackie O.,
Sandra Oh, and Lindsay Lo: July Smart Answers, Ask.com Blog - SEO
Graffiti, Wiep -
Good To See You Alan!, Eyefall - Have You Used
Your Search Knowledge to Play the Stock Market?, Search Engine Roundtable -
Sandia Worker Cracked Yahoo To Stalk Singer, WebProNews - Google
Product Connections Map, Google Blogoscoped
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