Google is starting to take StreetView beyond major US and EU metro areas to more rural locations. In the process it may be, in some cases, disregarding “no trespassing” warnings on private roads. According to a Sonoma County, California newspaper, Google has started capturing images of large areas of mostly rural Northern California.
Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]
It’s going to be harder for Google to spin they haven’t lost their mojo to Facebook with news of the latest exec to depart the Big G — that being chief spinmaster Ellliot Schrage bailing from being vice president of global communications at Google to become VP of communications and public policy at Facebook. Both […]
Did you know there’s only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching, and an excellent opportunity to generate positive publicity. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
“Content is king.” If you’re like me, you’ve heard that phrase more times than you can count. And for the most part, it’s true. Truly unique content can make or break your link development campaign. If you have it, you’ll find attracting quality links takes minimal effort for exceptional results. Without it, you’ll find link […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It’s not that SEO doesn’t deserve better treatment. It’s just that I feel anything I could say, I’ve said before — as have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Building links in a competitive niche is one of the most difficult marketing tasks I’m asked to do. Not only do I have to work in link-saturated industries, but more times than not I have to find a way to out-rank a “complaint site” and/or Wikipedia. If you’ve ever tried to do this you know […]
When Google launched the Official Google Blog back in 2004, it started as sort of a ho-hum event. There wasn’t anything particularly gripping, and some wondered if the company should be more edgy with its posts. Since then, Google has launched more than 70 additional official blogs over the years. Some have gotten edgy; a […]
It’s the second session of the second day of SMX Social Media, and it’s all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won’t get benefit from it, but it could hurt your brand. […]
While Google events are a known entity for those in the search crowd, the rest of the world is now getting a taste. In an effort to craft more targeted events, parties now focus on a single vertical. From a sales perspective, this most certainly makes sense. However, the recent “Press Party” held on October […]
A pitch on an official Google blog to get the healthcare industry to spend money on positive advertising in reaction to Michael Moore’s documentary Sicko raised more than a few eyebrows today. A follow-up post with the author asking people not to take her opinion as Google’s own doesn’t solve the bigger issue — Google […]
We recently redesigned our kitchen and hired a contractor to oversee the project. My husband argued as the primary user of this space, I should be the one to coordinate its design and the people doing the work. I’m not sure if he had resigned himself to the inevitable or just wanted a way out […]
Adam Darowski blogged about getting some really bad advice from Google Transit, specifically asking him to “cross an eight-lane highway on foot.” So how did Google respond? Joe Hughes of Google Transit sent Adam a Superman cape and a letter apologizing for the inconvenience. Here is the letter:
We’re getting to the time of year when many small businesses are thinking about hiring summer help. Kids and young adults will be finishing school and looking for work, and there’ll be plenty of openings behind cash registers and at empty desks with a telephone. Most of these are temporary hires that make everyone happy: […]
Google Atlanta is holding an open house for their new office on Thursday, March 22nd. President Jimmy Carter is scheduled to be giving the welcoming remarks. In addition, those invited will be given a tour of the office and meet with Google engineers and sales executives.
For a lot of people, link building is a drag. It’s like going to the dentist or writing that tax check every quarter… you don’t really want to do it but you know you have to. It’s that drag factor that makes a lot of people look for short cuts and easy methods to hurry […]
A reader (shor) pointed me to a site at https://cangooglehearme.com/, that tells the story of a guy named Aaron who wanted to meet with Google. Aaron had a business proposal, but his attempts to contact Google via phone or email did not work. So he decided to fly to Google, sit outside Google for several […]
One more on the entire National Pork Board going up against search marketer and breastfeeding activist Jennifer Laycock. Jennifer has now received two letters of apology, plus the National Pork Board is backing a fundraising campaign for the Mother’s Milk Bank Of Ohio. Good move, National Pork Board! In addition, you can now purchase newly […]
A search on calendar and blog no longer brings up the Google Tips at the top. Danny explained the recent controversy over Google adding tips at the top of the results with his Fury Over Google’s Self Promotion & Wishing For Perspective. It now appears that Google has removed the tips, at least temporarily. Some […]
Matt Cutts called for Google to have more people blogging and monitoring communities interested in their products and hints at leaving Google.
Brands for the Chattering Masses from the New York Times covers a search engine most people can’t afford, the "buzz" search that Nielsen BuzzMetrics operates, along with those from others. The idea is that these services can scan what’s being posted on the web, in blogs and elsewhere, and generate buzz reports for companies. Personally, […]