One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract […]
Last week, while I was on vacation, the big news was the Google-Verizon “net neutrality” agreement. Mostly the public response has been negative and very negative in some quarters. Danny’s How Google & Apple Sold Out The Cell Phone Revolution is one example. The even stronger Why Google Became A Carrier-Humping, Net Neutrality Surrender Monkey […]
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
Yahoo Chief Defends Her Site, Strategy from the Wall Street Journal is one of the latest in an ongoing pattern of Yahoo’s CEO constantly having to defend herself to investors, reports and users. Carol Bartz became Yahoo’s CEO one year and five months ago. And if you read through the stories mentioning her name, you […]
I’m at TWTRCON today, where “Terry” — AKA “Leroy Stick” — the mystery man behind the wonderfully entertainly parody @bpglobalpr account is speaking. Will we learn his real identity? I’m not expecting this. CBS News had a video interview with him where his identity was kept hidden. That was also true of his statement to […]
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
For the second year in a row, Google hired goats to mow their lawn. This is Google’s way of reducing their carbon footprint. The 200 goats, according to Google, cost as much as a lawn service to bring in and would benefit the world by eliminating mower emissions, reducing noise pollution, restoring plant species and […]
What is the hardest task in search engine optimization? Whether the question is asked in a formal poll, on an online forum or over a cup of coffee, the answer most commonly given is “link building.” With good reason: an external link, by definition, is something outside an SEOs immediate realm of control. External link […]
Social media has exploded in recent years in its use to gauge customers’ likes and dislikes and to identify consumer buying trends. Users have migrated from trusting traditional media for reviews, ratings, and recommendations to trusting what their peers have to say in social media. The new age of digital and social media is upon […]
Earlier today, a Google PR person gave me a pair of 3D glasses at the Where 2.0 conference and said I’d need them tomorrow. Hmm, was Google Maps going 3D? Or maybe an April Fool’s joke? But helping my son with his science project tonight, I came across a possible answer — a new 3D […]
Woot.com redefined deals on the web and created a huge social presence along the way. The Woot blueprint is a great example of how to not only move merchandise but also how to breed raving fans across a variety of mediums. In case you have been living under a rock and haven’t heard of Woot, […]
Yesterday, several blogs noticed that the Google executives page was showing up in Chinese language. The initial suspicions was that someone upset about Google’s decision to redirect Google China to Google Hong Kong and they hacked the page to show in Chinese. As more reports came out, some users noticed the page was also coming […]
Social media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over?
Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new […]
Happy New Year and welcome to the first Link Week of 2010! Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will “work” in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we […]
The wide-ranging search and advertising deal between Verizon Wireless and Microsoft reportedly cost Redmond between $550 million to $650 million in revenue guarantees over five years, according to prior reports in the Wall Street Journal. The deal specifically exempts Android handsets, such as Droid, from the provision that Bing become the default search engine on […]
Following October’s release of Google Analytics new features, Google has just released another set of very cool new features. Among them is “Annotations,” a tremendously useful new feature both to analysts as well as executives, who are usually not up to date on granular details about website activity. The annotations feature basically allows users to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offensive Michelle Obama Image Returns, Google Buys Ad To Explain Google is buying ads to explain why an offensive image of the First Lady is back in its index and ranking […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Expands Product Ads Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers […]
Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in the NY Times about over fishing. When people searched on selected keywords associated with the story, trade group’s AdWords campaign […]
I visit most of the SEO forums at least once a week to keep up with what’s going on in the link building community. This past week was fairly quiet, but over on the HighRankings Forum, a thread on time management vs. link building efforts caught my eye. A webmaster wanted to know the best […]
What should you do, as a polite and plucky link builder, if some of your inbound links just aren’t up to snuff? Do you risk alienating a well-meaning webmaster by pointing out that he’s linked to an old page that no longer exists? That he’s spelled your company’s name incorrectly, or, even worse, your URL? […]
The rise of the web has revolutionized the simple press release, which has gone from being copy you post to journalists to being yet another form of online information, accessible by both the media and the public. However, while this means press releases can be extraordinarily useful, it also means the world is utterly swamped […]
Perhaps tired of all the legal wrangling and even physical altercations over its Street View program, Google has launched a new Street View web site. The new site offers some useful information about Street View, like a map showing where it’s available and a list of some cities/towns that are being photographed now. (Google admits […]
Google’s Microsoft Moment by Anil Dash is an excellent write up on how Google might now be perceived as if they are evil, even if they are not. Anil’s piece goes through why this is the case and why it matters to Google. What I found more interesting was Matt Cutts, long time Googler, thoughts […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Quietly Adds Creative Commons Filter A couple weeks after Yahoo Images added the creative commons search filter, Google quietly added their own to Google Image Search. The option is […]
Mike Arrington thinks that Google engaged in “a little stealth black ops mission” and blunted the full impact of the Ballmer Bing announcement yesterday by announcing Wave. Whether Wave represents a huge new development in digital communications remains to be seen, but almost every major news outlet had to cover it and divide its attention […]
In the U.S., we tend to do our streets big and wide. In Europe, not so much. (I have literally been able to cross a road in Ireland in four steps, and I’m barely 5-foot-9.) This is a problem for Google’s Street View tool and its mission to map the world’s roads — even the […]
Several cynical takes I read on yesterday’s Google Searchology event suggest that it and related announcements are directed at stealing Wolfram|Alpha‘s thunder. I think that’s incorrect but Google is certainly aware of the new engine’s impending launch and is keeping an eye on it. For its part Wolfram is going to webcast its launch or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Opens Up Trademarked Bidding To Most Countries BrandVerity tipped me off to news that Google has modified their AdWords trademark policy to allows bidding on trademarked terms in 190 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Over the last couple of weeks I’ve come across some great link building discussions, techniques and Twitter tools I wanted to share here. I also wanted to mention a foundational linking tactic we’re using and seeing great results from. Let’s start with a valuable tip I found on one of the SEO forums . The value of outbound links The topic […]
All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an […]
I was recently asked whether, if I had to make the choice, would I choose to work in just SEO or social media. Without any hesitation I answered SEO. In the current climate it’s obviously more accountable and seems a more obvious choice to me for brands looking to make reduced marketing budgets go further. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
CNET rekindles the Google StreetView trespassing controversy that we’ve written about a couple of times in the past (here and here). Google has said publicly and in email comments to us that its policy is to photograph public roads and stay off private property. The CNET article effectively argues that Google is willfully violating and […]
Day three of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
Remember Google losing its head of PR, Elliott Schrage, to Facebook back in May? Google has quietly found a replacement, that of Rachel Whetstone. She formerly headed corporate communications for Google in Europe. Google confirmed to us she was named to the post several weeks ago, though no announcement was made. But her replacement got […]
Google is starting to take StreetView beyond major US and EU metro areas to more rural locations. In the process it may be, in some cases, disregarding “no trespassing” warnings on private roads. According to a Sonoma County, California newspaper, Google has started capturing images of large areas of mostly rural Northern California.