An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
Topic: Public relations
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
SearchCap: Google APIs, global SEO & public relations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates the Google My Business API to version 3.0May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at […]
Social Media Agency Case Study, PR Psychographics Earn WSJ Article
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users that are targetable in social media. […]
Avoid Hurdles When Working With Multiple Agencies
Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.
7 Ways To Target PR Psychographics With 1 Tool
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect. It’s also […]
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets […]
2015 US Search Award Winners Announced
22 firms and individuals recognized for their accomplishments in search engine marketing
How And Why Content Marketing Works
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
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Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery
The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the brand’s logo, but with the accompanying fake slogan “Providing sh*t […]
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and stronger over time. So what […]
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. […]
SearchCap: The Day In Search, February 18, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell […]
Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients) to attend the conference. Keep reading […]
SearchCap: The Day In Search, July 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Bing Search By License Feature Filters Images Based On Usage Rights Bing announced a new “Search by License” feature today that filters images based on usage rights. The new feature […]
SearchCap: The Day In Search, May 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the […]
SearchCap: The Day In Search, April 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare […]
SearchCap: The Day In Search, April 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Date: Enhanced Campaigns Rollover Starts July 22 Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad group-level mobile bids becoming available in enhanced campaigns […]
SearchCap: The Day In Search, February 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: No, Google Hasn’t Released Unannounced Penguin UpdatesThe last time Google has confirmed a refresh or update to the Penguin algorithm was back in October 2012 with the 3rd Penguin update. The […]
The BIG SMX West Preview: Why You Should Attend
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]
Microsoft Hires Hillary Clinton’s Former Campaign Chief Mark Penn For Bing Strategy Role
By all accounts Microsoft is struggling. It’s true that Bing is growing, but only slightly, while partner Yahoo continues to lose search share (to Bing) keeping the “Search Alliance” in the doldrums. Microsoft also recently took $6+ billion write-down on its 2007 aQuantive acquisition, resulting in a loss for its most recent fiscal quarter. Its […]
Six Degrees Of SEO Bacon & B2B Link Building Q&A
Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics and then hosted a lively Q&A session. We ran out of time and […]
Google Loses Search PR Director Gabriel Stricker To Twitter
Gabriel Stricker is still listed on Google as Director of Communications, Search. However he’s now VP of Communications for Twitter. He follows Karen Wickre, Google’s former Senior Media Liaison, who joined Twitter about seven months ago. And quite some time before that, Carolyn Penner left Google’s PR team for Twitter. I also noticed that Shailesh […]
Looking Back At Larry Page’s First Year At Google’s Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is […]
WSJ Says Big Google Search Changes Coming? Reality Check Time!
The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean. I’m scratching my head, since Google already does this. Methinks Google’s PR […]
Search Industry Well Represented On Annual List Of Fastest-Growing US Companies; SEO Cited As A Top ROI Tactic
Several search marketing-related companies are included on the Tech 200, a list of the fastest-growing tech companies in the U.S. It’s the second year that Lead411 has compiled the list (although last year’s list included 500 companies), which includes companies in several industries: software, hardware, internet, media, advertising, wireless, telecom, IT services, e-commerce and consulting. […]
Google’s Blog Strategist and Manager, Karen Wickre, Departs After Nine Years
In an announcement fittingly posted on her own blog, Karen Wickre, Google’s senior manager of global communications & public affairs, says she has left the company. Wickre launched and masterminded the company’s blog strategy during her nine-year tenure at the company. Her farewell was something of a love letter to Google and the experiences she’s had […]
SearchCap: The Day In Search, June 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googleopoly: The Definitive Guide To Antitrust Investigations Against Google We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC […]
Skyhook Case Giving Google PR Headache
Ultimately Google will probably prevail in the lawsuit that Skyhook Wireless filed last year, but not without taking a few hits along the way. In that action Skyhook claims Google interfered with its relationships with two hardware manufacturers, Motorola and “Company X” (Samsung). Both OEMs were reportedly committed to using Skyhook’s location-positioning system vs Google’s […]
How Facebook Enables The Google Social “Scraping” It’s Upset About
I wrote a very long examination of the issues that Facebook employed a PR firm to publicize, about how Facebook feels Google may be violating privacy with its Google Social Search product. Here’s a shorter look, especially from the angle of how Facebook itself has enabled Google to do what Facebook is now complaining about. […]
Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles
I read the news today, oh boy. The Facebook army had just declared a war. Well, a smear campaign against Google. For the record, Facebook denies that it actually ran such a campaign, but it does confirm it has issues with how Google is using some of Facebook’s social data. Do those allegations stand up? […]
SearchCap: The Day In Search, May 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Chromebooks Out June 15, $349 For Consumers, $20-$28 Monthly For Educators/Business At long last, the Google Chrome OS operating system is going prime time against Windows and Mac computers. On […]
Why SEO Needs Its Own Reputation Management
A few weeks ago, I saw a reference to search engine optimization (SEO) on the TV Show The Good Wife that made me fall off of my chair. (See SEO Gets Dissed by CBS TV Series “The Good Wife” for the transcript.) I fell off of my chair for two reasons: (1) I certainly did […]
Reputation Crisis: Where To Turn?
Here’s a rough paraphrase of a classic business cliche: “In business, at the end of the day, your reputation is all you’ve got.” Let’s say that after years of working hard to build a solid reputation, one day, a result surfaces in Google for a search for “your name” and one of the top results […]
Google’s Legal Woes Not Impacting Brand: Survey
Google has had its share of negative press coverage over the past year. And one of the questions that reporters always ask is: how will this scandal or that investigation impact the perception or usage of Google in the market? In other words, does something like the WiFi privacy scandal in Europe or the antitrust […]
Yahoo, You Flubbed News About The Future Of Delicious, Not The Press
Yesterday, like many news outlets, we saw a leaked slide that suggested that Yahoo might be closing Delicious. We didn’t publish until we had a statement from Yahoo. That statement clarified nothing. So it’s galling to have Yahoo today acting like the press got it all wrong. Yahoo “Disappointed” Over “Little Context” On the Delicious […]
SMX East 2010 Slide Video: Search, PR & Reputation Management
Search, PR & Reputation Management Presentations from SMX East, October 2010 With the advent of social media and real-time search, it’s entirely possible for an individual or organization to wake up to horrifying negative search results that have completely changed from the previous day. Traditional SEO techniques used to help with reputation management issues, but […]
Blame One Of Calacanis’s Own 5,000 Facebook “Friends” For Putting Him In The NAMBLA Group
Jason Calacanis was a bit upset with Facebook’s new Facebook Groups feature, after he discovered someone added him to a supposed NABMLA group on Facebook. But it wasn’t some stranger that added Jason. It was one of his own Facebook friends. Facebook: Where 5,000 Friends Know Your Name Jason has nearly 5,000 friends on Facebook. […]