‘SEO: The Movie’ aims to trace the rise of internet marketing
Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers.
Topic: Rae Hoffman
No, Google Says There’s Been No Penguin Update
This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […]
Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network
Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done — it […]
SMX East 2012: Conversation: Is There Really "Advanced" Link Building?
Conversation: Is There Really "Advanced" Link Building? Presentations from SMX East, October 2012 Despite all the recent changes in search engine algorithms, garnering great links remains one of the single most important components of an effective search marketing campaign. But how can you gain an edge? Are the tools available to analyze competitor links effective? […]
SMX East 2010 Slide Video: Ask The SEOs
Ask The SEOs Presentations from SMX East, October 2010 Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get […]
When Linking Experts Go Underground
For years I’ve seen a free and flowing stream of information and advice about how to build links, and as the engines have improved detection of the junk, the better link builders continued to thrive while those who sold crappy services to crappy content ran for cover. At least three of the most dependable link […]
The Latest In Link Development
Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such […]
New Search Blogs From Women
I’ve written before about how there are many women are involved in search and search marketing, but blogrolls like ours can still feel man heavy. Fortunately, there are some new blogs up from women in search, including Google Webmaster Central’s Vanessa Fox. Here’s a round-up.
Q&A With Link Building Experts
Rae Hoffman posted a group interview with not just one link building expert but five. Rae asks Eric Ward (a columnist here), Rand Fishkin, Roger Montti, Todd Malicoat and herself ten questions where each expert gives their opinion. Here are the ten questions. For the answers, you’ll have to check out the post.
Local Search Best Practices
Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray has just begun a kind of all-star line-up of interviews on “local search tips, tricks and secrets” with some industry leading practitioners. These are in-depth discussions and most will be worth taking a look at. Here’s the roster. He has already completed […]