Is real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Topic: Real-time marketing
What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s SMX West Is Next Week – Here’s How to Attend Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking […]
SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts […]
SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To […]
Mighty Insight. Inspiring Presentations. Attend Search Engine Land Summit @SMX Advanced
You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing […]
Twitter Google AdSense Ad Units?
AdvertisingAge reports that Google has teamed up with some advertisers to offer a stream of their “Tweets” onto Google’s content network. It appears that Google has designed special AdSense ad units that pull the five most recent Tweets from @turbotax and displays them on publisher sites. The purpose is to both promote the TurboTax product […]