SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Link Building with Content: The Experienced Route to SEO – November 11 Webcast
  Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts links, shares and of course traffic. As long as links and content are actually helpful to the intended audience, they will positively affect SEO and rankings. In this webcast, Jon Ball from Page One Power will demonstrate […]
• Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
  Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user interface one campaign or ad group at a time. You’re now […]
• 18 Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide
  Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it was a worldwide update, impacting less than one-percent of English queries and that it would roll out for the next few weeks. 18 days later, two weeks and four days since, the roll […]
• Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]
  Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.
• Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
  Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Google has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
• Where Do I Vote? Today’s Google Logo Delivers Quick Answers For Election Day
  It’s election day and Google is helping get the vote out. Today’s logo links to a search for “Where do I vote?” which provides a quick answer box where users can enter their address to find polling locations. According to Google, the following searches will give users “all the information” needed to vote, tailored by […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Nielsen Study Shows Twitter Boosts Time-Shifting TV Viewership
• Budweiser Taps Millennials With #HolidayBuds Vintage Wooden Crates And Labels
• Disqus Expands Sponsored Comments Globally With Xaxis Partnership
• Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
• Facebook: Cookies Are “A Terribly Unreliable Way To Do Marketing”
• IAB Taking Comments On New Standard API For “Programmatic Direct”
• A Marketer’s Guide To Gaining Attention On 12 Top Social Networks
• New European Digital Economy Commissioner A “Google Hawk”
• The Danger Of Focusing Expectations On A Single Metric
• Facebook Is Tearing Down The Like Gate. Are You Ready?
• 3 Holiday E-Commerce Policies For A Merry Q4 [Infographic]
• Target Didn’t Start It But Joins Up With #AlexFromTarget Obsession

Search News From Around The Web:

Industry

• Google’s search for a better motto, Washington Post

Local & Maps

• Google My Business iOS App Not Loading For Some Users, Search Engine Roundtable
• Navigating the Evolution of Local Search, SEMrush Blog

Link Building

• Penguin 3.0: Impact and Major Targets, Ahrefs Blog

SEO

• Enabling HTTPS Without Sacrificing Your Web Performance, moz.com
• November 2014 Google Webmaster Report: Penguin, Piracy, Panda, Mobile & News, Search Engine Roundtable
• Video: SEO for Holiday Pages, RKG Blog

SEM / Paid Search

• How to Use Universal Event Tracking Tags with Tag Management Solutions, Bing Ads Blog
• 5 Ways Exit Overlays Can Supercharge Your PPC Campaigns, PPC Hero

Search Marketing

• You’re Probably Wasting Half of Your SEM Budget, SEMrush Blog