SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Engine Land’s SMX West Is Next Week – Here’s How to Attend
  Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers flexible pass options to fit your needs, budget and schedule. Which pass […]
• Android “Default Search” Class Action Against Google Tossed By Judge
  Last week, Russian search engine Yandex filed a formal complaint against Google in its home market, arguing that Google was using its control over Android and market power to ensure a privileged position for its apps on Android homescreens and handsets. In the U.S., a similar argument was made in the context of a would-be […]
• Rev Up The Content Marketing Engine To Achieve Local Liftoff
  Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
• Here’s What To Expect When You Hire A Paid Search Agency
  You’ve found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency.
• Google Showing Colorful Line Separators In Mobile Search Results Snippets
  Do you see the new Google mobile interface in the search results? Google colored line breaks instead of the gray colored line breaks.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Interactive Website Lets You Make Super Cute Kids Laugh…And Buy Clothes
• The Envelope, Please: Real-Time Marketing Winners and Losers From The Oscars
• Bob Vila Sees 20% Lift In Website Visits From Male Pinterest Users: 5 Questions With Brand’s Social Media Director
• Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls
• Confirmed: Google Buys Softcard (Assets) To Better Compete With Apple Pay
• Search Engine Land’s SMX West Is Next Week – Here’s How to Attend
• How Marketers Can Drive Seasonal Sales With Intent Data
• Drive Double The Phone Appointments With Your Email Marketing
• Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half
• LinkedIn Adds Notification Center To Company Pages
• Alan Cumming Challenges Gay Men to A Year Without Sex In #CelibacyChallenge Blood Donation PSA

Search News From Around The Web:

Industry

• Yelp Sues Websites Promising “All Positive Reviews” For Businesses, Consumerist
• Google Access Is Disrupted in Vietnam, Wall Street Journal
• Only 12% Drop in Traffic With Closure of Google News Claims AEDE, Spain’s Assoc of Newspaper Editors, The SEM Post

Local & Maps

• Google Now starts showing gas stations along your route, engadget.com
• LOCAL Search Resources: URLs that Count!, CanuckSEO
• PSA: Toggling WiFi, Bluetooth, And The Flashlight Works Flawlessly With Voice Commands In Google Search In Lollipop, androidpolice.com
• Rivals Google and Apple Fight for the Dashboard, New York Times

Search Marketing

• Ask a Third Coaster: What is a Negative Keyword, Renegade Search
• Building Online Marketing Strategies for Small Businesses, moz.com

Searching

• Community Activity and Overview, duck.co
• Google on Crawling the Web of Data, www.seobythesea.com

SEM / Paid Search

• How To Stay Relevant Throughout Awards Season, AdWords Agency Blog
• Better Prepare For PPC Account Transitions, PPC Hero
• Google Used the Oscars to Promote Its Play Store and Sell the Winning Movies in Real Time, www.adweek.com
• Introducing the new AdSense Revenue profile, adsense.blogspot.com
• The 5 Things Successful PPC Managers Do In The Morning, Search Engine People

SEO

• Google on Crawling the Web of Data, SEO By The Sea
• Google News Publishers Should Use Standout Tags For Third-Party Sources Often, Search Engine Roundtable
• Google: When Will Be The Next PageRank Update? Probably Never, Search Engine Roundtable
• How does Google decide who is on the first page?, linkresearchtools.com
• How I Increased My Search Traffic by 47% from Translating My Blog into 82 Languages, quicksprout.com
• robots.txt mobile 404 error, more.rpgpgm.com