This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
Google explains the “core” algorithm
In 2016, Google’s Andrey Lipattsev explained the “core” algorithm.
Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes in the future. As Lipattsev explained:
It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.
So now when you hear about the latest Google core updates, hopefully you better understand what Google’s core algorithm means.
Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm
Also on this day
2022: The tag let you define if you wanted your content indexed when it was embedded through iframes or other means.
2022: Google added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility.
2022: It was a temporary technical issue that affected serving on YouTube inventory.
2020: Site owners needed to convert to the schema.org markup if they wanted their pages to be eligible for Google rich results.
2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB.
2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.
2016: Bing deploys multiple updates per day in an effort to constantly improve the search results and features.
2016: Weather-related search results would now include hourly sky conditions, air quality and severe weather alerts.
2015: It was unclear what changes RetailMeNot made to recover from the Google Panda algorithm, but their rankings did bounce back.
2015: Additional copy below each Sitelink extension became available in most markets and languages supported by Bing Ads.
2015: “It’s our strong view that there needs to be some way of limiting the concept, because it is a European concept,” said David Drummond, Google’s Chief Legal Officer.
2014: A round-up of industry reactions, summarizing comments from a selection of popular bloggers.
2014: Expedia appeared to have been hit by a Google penalty related to unnatural links.
2014: Marin expected retailers to allocate roughly a third of their PPC budgets to PLAs.
2014: Pinterest also added an “Indulge Me” button to perform searches for “not so healthy” dessert recipes.
2013: “People no longer have patience for traditional search results … They mostly just want quick (and reliable) answers, which is exactly what Google is increasingly giving them.”
2013: The Doodle was in shades of blue, green and yellow. With Dr. King’s face as one of the “O”s in the Google logo.
2011: How well would the leadership shuffling tackle Google’s many challenges?
2011: The desire to get some of its old startup fire back was one of the driving forces behind Page’s ascension.
2011: Matt Cutts promises a renewed effort to take action against content farms (which he defined as “sites with shallow or low-quality content”).
2011: A redesigned document-level classifier made it harder for on-page spam to impact Google’s search index.
2011: It was arguably the first update in almost 9 months – though Toolbar PageRank was very out of date and didn’t have a direct impact on ranking.
2011: The tool let advertisers see how their ads looked on different devices (iPhone, Android, etc.) on multiple carriers.
2011: The first was making the Google search left-side bar more compact and the second was changing the menu choices in the top menu while in Gmail.
2011: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2010: Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion.
2010: This was the second time in about two years that someone with no general stature, reputation or well-known and documented history had tried to claim a trademark on SEO.
2010: Some additional information asserted default search status on the iPhone was a real possibility for Bing.
2010: Google really wasn’t the content vampire that some news publishers accused it of being.
2010: Facebook and Microsoft scaled back their display ad relationship.
2010: The tool helped you search for music and create YouTube playlists based on that query.
2010: Bing pulled the recipes from popular websites and let you filter by holiday, meals, ratings and convenience.
2010: Brin said the people of Haiti were “the real heroes.”
2009: Updates many SEOs and SEMs noticed at Google, Yahoo and Ask.com in the past week.
2009: This was expected to impact around 6,000 to 8,000 employees of its 95,000 workforce.
2009: It was a three-day incentive to encourage participants to do more searches on Live Search.
2009: Google shared some interesting facts and figures about inauguration-related search activity.
2009: NYC Mayor Michael Bloomberg announced a partnership with Google to use Google Maps on a new tourism website and information center.
2008: An informal, online reader survey, of two different audiences, on a range of high-level topics pertaining to mobile search yields different results.
2008: Google created the guide to help webmasters learn the features and reasons to use the tool.
2008: The data Google would be hosting would be available for scientists and also for free for anyone.
2008: Perhaps as many as 2,500.
2008: For some users, a search would show whether a page listed in Yahoo results was also on Delicious and how it had been tagged.
2008: The Europeans appeared poised to be more aggressive than their American counterparts in holding Google’s feet to the fire.
2008: Google had an artistic logo, with children drawing the face of Martin Luther King Jr. on a sidewalk.
From Search Marketing Expo (SMX)
- How AI can automate SEO tasks at scale
- Content consolidation among winning SEO strategies, award winners say
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2020: Get ready for an even stronger Google in 2020 by Adam Dorfman
- 2016: Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency by Janet Driscoll Miller
- 2016: Not Another Post About The Future Of SEO In 2016 by Patrick Stox
- 2015: The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys
- 2014: Will Link Building Soon Be A Thing Of The Past? by Casie Gillette
- 2013: Google Patents The Mobile Search Blend
- 2013: How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking by Myles Anderson
- 2013: 5 Whopping Lies That Keep SEO At Status Quo by Ian Lurie
- 2013: The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration by Vanessa Fox
- 2011: Findability, SEO, And The Searcher Experience by Shari Thurow
- 2011: A Day In The Life Of A Paid Search Marketer by Josh Dreller
- 2011: Are You Minivan Racing? by Evan LaPointe
- 2010: A Brief History Of Paid Search Advertising by Josh Dreller
- 2010: How To Get Customers And Keep Them Coming Back by Debra Northart
- 2010: In The SEO Game, It’s All About Strategies And Systems by Stephan Spencer
- 2010: Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss by Marty Weintraub
- 2010: Things To Consider Before Starting Your Next Conversion Rate Optimization Project by Khalid Saleh
- 2010: PageRank Sculpting Leaves NoFollowed Tags Behind by Scott Smigler
- 2009: Finding The Optimal Cost-Per-Lead by Patricia Hursh
- 2008: Welcome To The Local Search Jungle by Stephanie Hobbs