SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index

  European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire Google index, globally. However Google for the time being has taken the position that it will not remove RTBF results from Google.com. That was reiterated this week by David Drummond, the company’s Chief Legal Officer. He’s […]

• Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference

  Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.

• The Secret To AdWords Success, Told By A Former Googler

  Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!

• Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty

  What changes did RetailMeNot make to recover from the Google Panda algorithm? It is unclear but their rankings did bounce back.

• Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

  Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs. November 2014. Beneficiaries of that loss were Yahoo and Bing respectively. Bing gained 0.1 percent […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Pinterest Acquires Product Recommendation Startup To Improve Ad Targeting
• Facebook Adds Super Bowl Ad Targeting Segment
• NBC Will Push Super Bowl 2015 Commercials Straight To Tumblr
• James Patterson Sells One New ‘Exploding Book’ For $294,034 & Offers 1,000 Others A Self-Destructing Interactive Reading Experience
• (Dis)Content Marketing: How To Survive The Shakeout
• A CMO’s View: Taco Bell’s Chris Brandt Makes Mobile A Priority & It Has Paid Off With Nearly 2M App Downloads
• Microsoft Brings Cortana To Desktop; Announces HoloLens To Bring Holograms Everywhere
• When To Deploy A Tag Management Solution: 8 Scenarios
• Social Media Is The Least Popular Channel For Customer Service [Survey]
• To Help Dial In Global Efforts Twitter Picks Up ZipDial

Search News From Around The Web:

Industry

• Taylor Swift ‘Blank Space’ Cover – SEO Version, Web Talent Marketing

Local & Maps

• Transit Directions Improvements, Google Geo Developers Blog
• Closed On Google Maps? Your Rankings May Suffer, Search Engine Roundtable
• Is “Permanently Closed” Killing your Ranking? (4 Case Studies), imprezziomarketing.com
• Processing 3D imagery, Google Earth Blog

Link Building

• Google: Building More Unnatural Links Won’t Get You Out Of Penguin, Search Engine Roundtable

Searching

• Answer: Where’s the lake… (Part 3 of 3), SearchReSearch

SEO

• 6 Smart SEO Steps to Take in 2015, Vertical Measures
• Alternate SEO Predictions for 2015, Dijitul
• Google News Spammer Is So Clueless, Search Engine Roundtable
• How to create the right meta description, Yoast
• SEO Fundamentals: Guide to Title Tags, Meta Data and Headers, SiteVisibility
• Switching Back From HTTPS to HTTP: Google Concerns, Search Engine Roundtable
• The Ultimate Hreflang Guide, SEMrush Blog

SEM / Paid Search

• 8 PPC Strategies You Better Not be Overlooking, ignitevisibility.com
• Use Google Analytics Custom Reports To Make Your PPC Life Easier, PPC Hero

Search Marketing

• Everything You Need To Know About Sponsored Content – Moz, moz.com