Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google auto-playing video previews in search results carousel on AndroidAug 21, 2017 by Barry Schwartz Google is now showing six-second video previews in the search results delivered on Android devices. Wonky […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client relationship twinsAug 11, 2017 by […]
Search Engine Land continues on strong, with an outstanding team in place.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in the Google Search Console Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Registration for MarTech San Francisco is open!Nov 16, 2016 by Scott Brinker MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With […]
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience Oct 11, 2016 by Glenn Gabe In the second installment of his two-part […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search resultsSep 20, 2016 by Greg Sterling Google reiterated that the move does not include a rankings change. New […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. […]
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers: GTINs Required By May 16 For Google Product Listing AdsFeb 11, 2016 by Ginny Marvin GTINs will be required for brand name products sold by multiple merchants. 5 Simple Strategies […]
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for their companies to thrive in this age of technology-powered marketing. See the agenda. Presenters […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains What It Means To Be Part Of The “Core” AlgorithmJan 21, 2016 by Barry Schwartz To be core, the algorithm needs to be consistent enough to run by itself […]
A conversation with MarTech’s conference chair and creator of chiefmartec.com blog
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes How It Logs Search Analytics Data As Of December 14, 2015Dec 21, 2015 by Barry Schwartz Google documents a change to how it logs data for the Search Analytics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Q1 US Paid Search Growth Strongest In 3 Years Yahoo Bing Network gains share for third straight quarter. April Fools’ 2015 For the Search World: From Super Smart Google Panda […]
Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: Maximize the value of your investment in marketing technology Implement a culture that is responsive, […]
Table of Contents Section I: Marketing Automation Software Market Overview Section II: Marketing Automation Market Trends Section III: Marketing Automation Platform Capabilities Section IV: Choosing a Marketing Automation Platform Section IV: Vendor Profiles Step One: Do You Need A Marketing Automation Platform? Resources View complete Table of Contents "Marketing Automation Platforms 2014" editorial team: Advisory […]
Perfecting Your PPC Landing Pages Presentations from SMX Advanced, June 2012 What does the perfect lead gen landing page look like? How about e-commerce? While perfection may be out of the question, we all know that even small performance gains can lead to big improvement in profits. In this session, we’ll dig deep into advanced […]
That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice our conversion experts shared with readers throughout […]
Conversion Optimization Science Presentations from SMX East, October 2010 Testing alternative landing page content can dramatically increase conversion rates. But how do you come up with ideas for what to test? Should you go with straightforward A/B testing, or invest the time and resources to conduct more complex multivariate tests? How do you know when […]
The end of the conversion funnel rightly garners a lot of attention. By getting to that stage of the process, your visitors have shown that they have a great deal of intent to convert, so work done at this stage can have significant impact. However I thought that I’d talk a little about how people […]
Pump Up Those Conversions! Presentations from SMX Advanced Seattle, June 2010 You’ve got them to your site — that’s half the battle. Win the war. Convert, convert, convert! Convert them on the landing pages! Guide them past landing page as necessary, converting them deeper in the site. But convert! This session looks at tools, testing […]
Landing Pages & Multivariate Testing to Increase Conversions You say ta-may-toe, I say toh-mah-toh… It’s easy to assume that the landing page you (or your boss) likes the best is best. But research conclusively demonstrates this is a false and a profit-limiting assumption. In this session, we’ll look at what happens when you test alternative […]
The world of paid search has evolved from “all you need is five minutes and a credit card” to a complex ecosystem with lots of moving parts that and obstacles that can cause serious damage for the unwary. Here’s a look at some of the best paid search books published in the past year. A […]
Quick question: how do you think of your landing pages? (a) As part of your site. (b) As part of your ads. When you reflect on it, the answer probably should be a little of both. For most online marketing campaigns, landing pages are transitional — a bridge from the ad to the site, or […]