Search Engine Land mentorship program partnerships announced
The mentorship program includes three PPC and three SEO mentorship matches.
Topic: Search engine optimization
Google now does soft 404 detection by device type
This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.
Why brands should care about inclusion in marketing; Friday’s daily brief
Plus, Merchant Center guidelines change in August -- for the advertiser's benefit
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Why it’s important to educate your friends and family about search; Thursday’s daily brief
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
Google’s July 2021 core update rolled out quickly; here is what the data providers saw
While the June core update took a while to start rolling out, the July core update hit hard and fast.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
Google on how it ranks search results and prevents obvious spam
Don't focus on one or two specific signals, make your site is better overall says Google.
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Google July 2021 core update rolling out now
This update is the second part of the June 2021 core update.
So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief
And, 51% of local marketers say their business will hire more SEO staff this year.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
It can take hours to weeks for new content to be indexed, says Google
Quality is one of the more important aspects of getting Google to index and rank your pages quickly.
Google’s help guide on redirects and Google Search updated
This document has been updated to show you how various forms of redirects impact your site's performance in Google Search.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
Is it time to completely rethink your keyword management process?
How many keywords are you managing right now, for how many clients?
Part two of Google Search spam update on June 28 rolling out
This update impacts both web and image results and is a global update.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Announcing the Search Engine Land Mentorship Program for SEO and PPC
Applications will be open today and close July 2. The program will run August - October 2021.
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
The official guide to how these server related issues or responses impact your Google Search performance.
Google Search notice warns searchers when results are new and possibly unreliable
The warning indicates when Google knows when its search results may not show the best quality.
Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Core Web Vitals: Google is not backing down in the fight against the slow web
Core Web Vitals fixes and industry-specific benchmarks
Google Search releases spam update on June 23
If you notice ranking changes today, it might be related to Google's spam fighting efforts.
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Google top stories carousel now showing non-AMP listings
Are you noticing your non-AMP pages showing up in this spot now?
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder.
Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
Google limits FAQ rich results to a maximum of two per snippet
You will now see fewer FAQ drop downs in the Google search results.
Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the keynote
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Google tests article carousel for some author knowledge panels
A new beta feature that highlights articles from journalists.